This is the third in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Andy Sernovitz, founder of the Word of Mouth Marketing Association and author of the book Word of Mouth Marketing, keynoted at our Social Commerce Summit, encouraging brands to give [...]

One of the Market Developers, Jeff Shoemaker, on our US Retail team sent me a link to something he knew I’d love.  He knows I’m a gadget guy and truly enjoy the insane cutting edge technology that gets released daily.  He knew I read Engadget, Joystiq, Dvice, Uncrate, XBOX360 Fanboy, PS3 Fanboy, and a few [...]

Scott Silverman, Executive Director of Shop.org, recently asked a provocative question on the Shop.org Blog on whether or not now was the time for online retailers to stress saving gas in their marketing message.  The short answer is “yes - it is definitely time!”.  The longer answer is that there are many word-of-mouth oriented reasons [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Mary Meeker writes one of my favorite trends report each year, Morgan Stanley's Technology Trends.  This makes for great weekend reading.  It gives you both a US and global perspective on the trends most affecting the technology industry broadly, primarily from a B2C perspective.  It has already been forwarded to me by many of the [...]

Early this week Christian Carlsson, IBM Site Architect, wrote about IBM’s new Blue Business Platform for Small and Medium Businesses.  In his words, “the Blue Business Platform is a marketplace where IBM partners and software developers can market and sell their solutions online to small and mid-size companies across the globe.”  The plan is [...]

Several weeks back (this post has been percolating for a while), I received or interacted with three different examples of "green marketing" in a 24-hour period. 
The first was a banner ad from The Home Depot, which promoted two eco-friendly products, encouraging shoppers to "Go Green & Save." 
The second was a catalog from Design Within [...]

As everyone now knows, last night was a historic one in the U.S.  But did you also know that Obama made history for how innovative his online campaign was?
We had the pleasure of hosting Kelly Mooney, President of Resource Interactive and my peer on the Shop.org Board of Directors, as one of our keynote speakers [...]

Part 1 of this post hit a nerve.  I received many emails from long-time industry friends as well as employees in our company.  It makes me happy to know that a lot of you are thinking about the same profound issues that I am.
As I promised, Part 2 is more focused on the forces shaping [...]

I’ll warn you upfront that this is my most personal post on this blog and may not have much to do with the word-of-mouth industry.  I would argue, however, that it has a lot to do with the mindset of consumers.  And, of course, they carry word-of-mouth.  You decide, should you decide to read on.
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