User-generated content and social site elements are the most-requested site features from customers, and some of the most successful brands online are already making great business cases for Social Commerce initiatives. But “Social” can seem difficult to measure and difficult to sell internally to senior management.
In our first UK Webinar of the year, you will [...]

The second annual Bazaarvoice Social Commerce Summit U.S. ended Wednesday.  We limited attendance to 300, but truthfully we oversold with over 340 registered (70% year-on-year attendance growth). We were thankful for this “good problem to have,” especially as many conferences are 30-40% down or cancelled.
The theme of the Summit was “The New ROI: Return on [...]

This blog was guest-written by Anna Skaya, Bazaarvoice Community Manager in the UK.
B2B Clients and Prospects, take note! Just because you don’t have direct access to the end user doesn’t mean you can’t influence, educate, and connect. You just have to think outside the inbox.
Treatment Abroad is a niche B2B site that offers access to [...]

This blog was guest-written by Emily Yeck, Bazaarvoice Community Manager.
With the shift to all-digital television and the Super Bowl coming up, January is huge for TV manufacturers, and Samsung builds credibility in their latest email by highlighting awards and customer reviews!
This email announces their huge award winnings at CES – very timely, impressive news. [...]

Nielsen recently reported the results of a study that found 81% of online holiday shoppers are using reviews. This is higher than Jupiter/Forrester had found over a year ago, where over 70% of online shoppers sought out reviews. We also know from Jupiter that over 60% of offline purchases (some studies suggest more) are affected [...]

This is the fourteenth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Doug Floyd, Social Networking Manager at Jewelry Television shared how JTV created its social commerce strategy.
At first, JTV pictured social commerce as a series of one-way messages, which the [...]

Harvard Business Review published a fascinating article (free) written by Scott Cook, the co-founder and Chairman of the Executive Committee for Intuit. In it Scott explains his trepidation at user contribution, but now fully embraces the impact it has on business. The title of the article is “The Contribution Revolution: Letting Volunteers Build Your Business”. [...]

If you missed Shop.org this year, it was a tremendous event. Key to this event’s consistent success is its high-quality speakers, and Kelly Mooney from Resource Interactive had some terrific insights, as always.
Her presentation gave clear direction to retailers: Ignore the Web at your peril. The Web remains the fastest-growing channel, growing 5X faster than [...]

I just uploaded a new video showing highlights from Bazaarvoice Social Commerce Summit U.S. (from May, 2008). I had uploaded a photo montage earlier, but this one is much better, showing video and interviews from attendees.
This was our first summit and it was incredible! It was a lot of hard work, but a lot of [...]

Coincidentally, on the same day, I found out our brand is featured in two YouTube videos. This is a bit of corporate self indulgence to share this, but I also wanted to share an interesting video from Josh Bernoff of Forrester.
The first place we found our logo featured today is an interview and acoustic set [...]