This is the eighth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Dan Noonan, Senior Counsel at Dell Inc. spoke on identifying and addressing issues with UGC.
UGC proponents should encourage concerned parties to learn about appropriate uses for UGC. One approach: [...]

This is the seventh in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Following the success and customer engagement Dell has earned through IdeaStorm and Direct2Dell, Sean McDonald and Stuart Wallock shared their ideas and strategies for harnessing user-generated content to nurture [...]

This is the sixth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.

Simon Rodrigue, then the Senior Manager of eCommerce at Home Depot Canada, shared the successes and strategies surrounding the launch of Answer Depot, powered by Bazaarvoice’s Ask & Answer [...]

This is the fifth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Ed Keller, CEO of the Keller Fay Group and author of The Influentials, is an expert on measuring word of mouth.
Based on his research, Ed made six points about [...]

This is the fourth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Bryan Eisenberg, Co-founder of FutureNow and author of bestselling books Call to Action and Waiting for Your Cat to Bark, challenged summit attendees to design sites that meet the [...]

This is the third in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Andy Sernovitz, founder of the Word of Mouth Marketing Association and author of the book Word of Mouth Marketing, keynoted at our Social Commerce Summit, encouraging brands to give [...]

This is the second in our series of key takeaways from some of the presentations and panel discussions offered at the Bazaarvoice Social Commerce Summit in May 2008.
Josh Bernoff, Vice President and Principal Analyst at Forrester Research, is one of Forrester’s most senior and most frequently quoted research analysts. Josh joined Forrester in 1995. [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Over the next few weeks, we’re presenting key takeaways from each of the presentations and panel discussions offered at the Social Commerce Summit in May. These posts highlight ways to maximize ROI, manage potential risk, and foster growth of social commerce solutions, while providing specific examples of how such solutions have impacted both small and [...]