We recently launched a new client, Mighty Leaf Tea, a specialty tea company “born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation.” They are truly passionate about finding the best handcrafted teas in the world – just try some [...]

In 2007 we posted 112 blog entries to Bazaarblog, about the same number of posts the year before. We're posting about twice a week. According to the 'top content' report, here are the top 10 most visited posts of 2007:

Three Reasons Why Photo Reviews Drive Impact
Google Snakes on a Starbucks' Plane @!*$&#
Bath and Body Works [...]

By Jeff Watts, Bazaarvoice Search & Syndication Product Manager 
I love to watch the kid at the fountain drink machine who puts cola, root beer, and orange drink in the same cup.  It seems like a good idea, but whether the kid admits it or not, the mixture tastes gross — worse than any of the [...]

Often we host webinars for clients and key prospects and send private announcements via email. However, due to the high interest and complexity of user-generated /customer-created content and search engine optimization, we decided to open this to a wider audience. Today we issued a release on this upcoming webinar, which will be given by Jeff [...]

One of the key benefits of user generated content is attracting natural search traffic to your site. After two years working with large mutli-channel retailers, we have learned a lot about optimizing natural search traffic for our clients.
We hired Jeff Watts, a nationally-recognized search engine marketing expert as Product Manager for SyndicateVoice and our natural [...]

We believe word of mouth advertising is effective when word-of-mouth actually IS the advertising. According to emarketer Word of Mouth is top of mind for marketers.

To address this opportunity, tomorrow we announce SyndicateVoice, a revolutionary new opt-in program for our clients, where clients choose the partners they want to syndicate reviews to that [...]

According to a recent survey by MoreVisibility.com, many marketers are less than satisfied with the results of their search marketing programs. A top concern is the lack of consensus on how to measure impact and ROI, and only 46% of those engaged in SEM are happy with their results.
Fortunately, ROI measurement tools and methodologies [...]