This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.
As you’ve read in our other search blog posts, we think “beyond search engines” in search. To be successful in attracting the right shoppers at the right time, today’s companies need to present information in places where searchers want to find it – [...]

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.
At Bazaarvoice, we don’t think of search in terms of just search engines. To us, “search” includes any way that consumers look for information, anywhere along the consideration or purchase path.
Social Amplification is a big part of this. Social Amplification is about extending [...]

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.
While social search involves much more than search engine optimization, it’s important to have technology in place that attracts searchers at every level of the purchase path. The Bazaarvoice social search framework is designed to help customers find the right information at the [...]

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search
When you look at search in the new social economy, it’s a whole new ballgame. In 2010, 70 percent of all online content will be user-generated, so optimizing this information – in addition to traditional content – is key to winning new traffic. [...]

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.

Our Summit buzzed with input from our clients, and search was a major topic. During our round table sessions, search was a hot topic; we put two full tables together.
At the round table, we went in-depth about our SearchVoice Inline solution, which [...]

Bazaarvoice often stresses the importance of long-tail search engine optimization – and with good reason. Our services are oriented around the concept that shoppers with a specific product in mind tend to use multi-word, need-specific search terms when looking up reviews and ratings.
MarketingVOX’s recent article on search query statistics further validates our perspective. Keyword searches eight or more [...]

This blog was guest-written by Scott Koester, Bazaarvoice Product Manager for Search.
I recently read an article that touted the increase in search traffic this holiday season. This holiday, search traffic was up 6% vs. 2007. It is great to see search continue to contribute more and more to retailers during a difficult and challenging period.  [...]

We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce). I wrote [...]

We recently launched a new client, Mighty Leaf Tea, a specialty tea company “born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation.” They are truly passionate about finding the best handcrafted teas in the world – just try some and [...]

In 2007 we posted 112 blog entries to Bazaarblog, about the same number of posts the year before. We're posting about twice a week. According to the 'top content' report, here are the top 10 most visited posts of 2007:

Three Reasons Why Photo Reviews Drive Impact
Google Snakes on a Starbucks' Plane @!*$&#
Bath and Body Works [...]