Archive for the 'SEO' Category

Help shoppers cut through clutter by speaking their language

June 9th, 2009 by Mike Svatek | VP of Product Strategy

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.
As you’ve read in our other search blog posts, we think “beyond search engines” in search. To be successful in attracting the right shoppers at the right time, today’s companies need to present information in places where searchers want to find it – [...]

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Amplify UGC beyond your site to increase search and discovery

June 2nd, 2009 by Mike Svatek | VP of Product Strategy

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.
At Bazaarvoice, we don’t think of search in terms of just search engines. To us, “search” includes any way that consumers look for information, anywhere along the consideration or purchase path.
Social Amplification is a big part of this. Social Amplification is about extending [...]

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Technology to fuel social search

May 26th, 2009 by Mike Svatek | VP of Product Strategy

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.
While social search involves much more than search engine optimization, it’s important to have technology in place that attracts searchers at every level of the purchase path. The Bazaarvoice social search framework is designed to help customers find the right information at the [...]

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The New Social Search Game: A Holistic View of “Search”

May 19th, 2009 by Mike Svatek | VP of Product Strategy

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search
When you look at search in the new social economy, it’s a whole new ballgame. In 2010, 70 percent of all online content will be user-generated, so optimizing this information – in addition to traditional content – is key to winning new traffic. [...]

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Clients buzzing about search at the Social Commerce Summit

May 7th, 2009 by Mike Svatek | VP of Product Strategy

This blog post is guest-written by Scott Koester, Product Manager for Bazaarvoice Search.

Our Summit buzzed with input from our clients, and search was a major topic. During our round table sessions, search was a hot topic; we put two full tables together.
At the round table, we went in-depth about our SearchVoice Inline solution, which [...]

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MarketingVOX: Multi-word search queries on the rise

March 31st, 2009 by Mike Svatek | VP of Product Strategy

Bazaarvoice often stresses the importance of long-tail search engine optimization – and with good reason. Our services are oriented around the concept that shoppers with a specific product in mind tend to use multi-word, need-specific search terms when looking up reviews and ratings.
MarketingVOX’s recent article on search query statistics further validates our perspective. Keyword searches eight or more [...]

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UGC Driven Organic Search up 135% YOY

February 3rd, 2009 by Mike Svatek | VP of Product Strategy

This blog was guest-written by Scott Koester, Bazaarvoice Product Manager for Search.
I recently read an article that touted the increase in search traffic this holiday season. This holiday, search traffic was up 6% vs. 2007. It is great to see search continue to contribute more and more to retailers during a difficult and challenging period.  [...]

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21 Case Studies of Social Commerce Impact (yes…real $$)

September 24th, 2008 by Sam Decker | Chief Marketing Officer

We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce). I wrote [...]

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Mighty Leaf Tea Means Business

April 11th, 2008 by Wayne Stribling | VP of Client Services

We recently launched a new client, Mighty Leaf Tea, a specialty tea company “born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation.” They are truly passionate about finding the best handcrafted teas in the world – just try some and [...]

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Top 10 Bazaarblog Posts of 2007

January 1st, 2008 by Sam Decker | Chief Marketing Officer

In 2007 we posted 112 blog entries to Bazaarblog, about the same number of posts the year before. We're posting about twice a week. According to the 'top content' report, here are the top 10 most visited posts of 2007:

Three Reasons Why Photo Reviews Drive Impact
Google Snakes on a Starbucks' Plane @!*$&#
Bath and Body Works [...]

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