Study: Reviews Influence 83% of Purchases
July 9th, 2008 by Sam Decker | Chief Marketing OfficerOpinion Research Corporation released the results from a new study that (again) supports the fact consumer reviews play a major role in the decision to purchase products and services.
In their own words, “A whopping eighty-three percent of respondents polled indicated that online product evaluations and reviews had at least some level of influence on purchasing [...]







