Rosetta Stone, the leading provider of interactive language-learning solutions, launched Bazaarvoice Ratings & Reviews™ to help customers share their experiences with learning new languages. Now current customers can easily exchange their opinions on a wide range of language-learning solutions covering more than 30 languages, and new customers can browse customer-generated reviews to learn which solution [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
“How the New York Times is using WOM to drive ROI” was the keynote given by Jeffrey Graham, Executive Director of Customer Insight for the New York Times, on April  29, 2009.
Readers tell the New [...]

As part of my community focus in Austin, I advise four companies: Click Forensics, OneSpot, OtherInbox, and Socialware.  Companies like these, and of course Bazaarvoice, will lift us out of a bad economy because they create jobs.  For that among other reasons, I love being an entrepreneur.  I only do advisory work in Austin, because [...]

The economy may be plummeting, but 61 percent of shoppers say their buying confidence can be boosted via online resources, according to recent study results from “Online Retail: Driving Relevant Experiences,” presented in New York on March 3 by Patti Freeman Evans of Jupiter Research, a Forrester Research company.
A panel discussion followed, featuring Patti Freeman Evans; [...]

It has been over two years since I last posted on the word-of-mouth lessons learned from bad profits and the battle of Netflix vs. Blockbuster.  I wrote a series of three posts on the subject, on Feb. 18, 2006; Dec. 6, 2007; and Jan. 17, 2007.
Yahoo! Finance tells a dramatic story since then.  Blockbuster’s total [...]

The results are back: ForeSee Results has summarized the influences behind consumer satisfaction and purchase behavior for Holiday 2008 customers. Larry Freed, CEO of ForeSee Results, presented the company’s research at the eTail 2009 conference in Phoenix, AZ, this past week.
Although sales saw a sharp overall decline in 2008, traffic held. Right now, consumer spending [...]

We know from multiple studies that consumers are turning to one another more and more for input and recommendations on purchases they’re considering, but we have only been able to hypothesize on the increased demand for and effect of this content in the current economy. Research we’re releasing today with JupiterResearch and Rich Relevance clearly [...]

Every week, I enjoy reading BusinessWeek and one of the highlights is James (Jim) Cooper’s weekly article on the economy.  When I initially started to read Jim’s article, many years ago, I had to struggle through it.  Even though I earned my MBA from Wharton, some of the concepts were difficult to understand and my [...]

By now there are several articles and blog posts about the Belkin “fraudulent reviews” situation. If you haven’t read, here’s the original article. In short, a Belkin business development rep (Mark Bayard) posted a Mechanical Turk request to pay people to post positive reviews on Amazon.
Many people have been emailing this article to us asking for our [...]

This blog was guest-written by Emily Yeck, Bazaarvoice Community Manager.
With the shift to all-digital television and the Super Bowl coming up, January is huge for TV manufacturers, and Samsung builds credibility in their latest email by highlighting awards and customer reviews!
This email announces their huge award winnings at CES – very timely, impressive news. [...]