This blog is guest written by Heather Lippincott, Bazaarvoice Community Manager.
In April, Sally Beauty Supply launched Bazaarvoice Ratings & Reviews as part of their first-ever eCommerce site! They also recently partnered with Paris Hilton, who created “Clipin-Go by Paris Hilton,” a collection of chic-yet-affordable hair extensions that are only available through Sally Beauty stores or [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Early this week Christian Carlsson, IBM Site Architect, wrote about IBM’s new Blue Business Platform for Small and Medium Businesses.  In his words, “the Blue Business Platform is a marketplace where IBM partners and software developers can market and sell their solutions online to small and mid-size companies across the globe.”  The plan is [...]

Land of Nod, a subsidiary of Crate and Barrel, offers unique, whimsical children’s furniture, toys, and accessories. These are high-consideration purchases, and they knew customer reviews could help shoppers make more confident decisions. After going live in March 2008, we sat down with Michelle Kohanzo, Marketing Manager, to see how Ratings & Reviews impacts their [...]

Seth Brady, a Director at PC Connection, wrote a terrific summary of his top 5 takeaways from the Bazaarvoice Social Commerce Summit a few weeks ago. Here is his post, along with 'reaction' and 'bottom line' summaries to these top five top takeaways:
   1. Lesson #1: Negative Reviews: Expect them AND embrace them.    [...]

Mitch Joel, President of Twist Image, saw Brett (CEO of Bazaarvoice) at Shop.org and did his 99th "Six Pixels of Separation Podcast". In this podcast, Brett reveals many of the key statistics and findings we've had over the years, both from research and analyzing the data from user generated content from our client base (190+). [...]

We recently launched a new client, Mighty Leaf Tea, a specialty tea company “born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation.” They are truly passionate about finding the best handcrafted teas in the world – just try some [...]

Yesterday, our CMO, Sam Decker, was interviewed on ClickZ by someone I greatly respect, Shane Atchison, co-founder of ZAAZ.  The interview is worth reading if you would like to learn more about our expansion and strategy.  We now have 6 solutions in 20 international languages across 12 industry verticals with over 200 employees working in [...]

User-generated content is radically transforming retail.  Wal-Mart launching walmart.com/ratings as the new method of shopping, and promoting it via their in-store receipts and shelf fact tags is radically customer-centric.  Best Buy launching bestbuy.com/topratedcameras as the new call to action in their circulars, along with featured customer review excerpts, is just as radical.  Why "radical"?  Because [...]

This weekend, Intuit launched the largest online campaign to promote customer reviews in history (at least that I know of).  Over 500 million impressions were served on the home page of AOL, MSN, and Yahoo! to promote TurboTax.  In just the past five days of being live, Intuit has collected over 4,000 customer reviews across [...]