My wife, Debra, and I don’t get out to the movies much, but when we do we want it to count.  That’s why I check critic and customer reviews online as well as listen to my friends.
Brant, my co-founder and our VP of Business Development, told me he was going to see ‘The Hangover’ with [...]

Bazaarvoice provides customer reviews for more than 60% of the IR500 – the nation’s top internet retailers – so we start thinking about the holidays in July. We continue to see that reviews help drive holiday sales, and now’s the time to start.
Holiday shoppers read reviews.
Last year, 80% of holiday shoppers read reviews while deciding [...]

We recently went on a national press tour, and one of the highlights was Brett’s video interview with Taylor Buley at Forbes.com. Brett talks about how Oriental Trading Company uses customer reviews to transform their internal culture – internal teams work together to improve all aspects of their products and customer service. They’ve improved more [...]

The fear of negative feedback is one of the biggest factors causing some companies to hesitate in embracing customer-generated content. But Bazaarvoice clients know that “bad” reviews are really just opportunities to improve.
Improving your offering
The most obvious positive potential in negative reviews is the opportunity for your company to improve its products and services. Customer [...]

Rosetta Stone, the leading provider of interactive language-learning solutions, launched Bazaarvoice Ratings & Reviews™ to help customers share their experiences with learning new languages. Now current customers can easily exchange their opinions on a wide range of language-learning solutions covering more than 30 languages, and new customers can browse customer-generated reviews to learn which solution [...]

This blog post is guest-written by Lisa Tu, Bazaarvoice Community Manager.
Urban Outfitters, one of the world’s more innovative apparel retailers, is known for creating a unique connection between their product and customer. They build this connection by providing artistic and distinctive messaging that captures the customer’s attention and leaves them wanting more. Urban Outfitters has always [...]

Downgrading the sales effectiveness of social networks seems to be on the rise!
A recent report by Knowledge Networks found that social media doesn’t drive purchases — or at least, that customers don’t think it does. The survey results indicated that less than 5% of social media users say they regularly turn to social media for [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
This post recaps my session from the 2009 Social Commerce Summit, “Maximizing Impact from the Four Phases of Social Commerce.”
It was Christmas 2004, and the “it”-toy of the year for my four-year-old son Kyle [...]

The customer voice doesn’t just drive consumer behavior; it drives business purchase decisions as well. Just ask Bob Johnson, VP-principal analyst with the Content Optimization Practice at IDG Connect. In a recent interview with BtoB, Johnson highlighted IDG’s survey of 150 buyers involved in a major IT investment decision in the past 18 months. The [...]

In addition to tagging reviews, questions, answers, stories and other customer-generated content with descriptive codes like “CR” for references to competitors and “CS” for customer service issues, I am starting to think that our content moderators should apply “H” to content that could dramatically boost a product’s conversion rate (because after a fit of uncontrollable [...]