This blog post is guest-written by Jacob Salamon, Bazaarvoice’s European Marketing Manager.
This is the second post in our three-part blog series with Rebecca Lieb, Econsultancy’s Vice President of North America. Econsultancy, the UK’s leading source of insight on digital marketing and e-commerce, has been a partner and resource to Bazaarvoice in the UK for [...]

This blog post is guest-written by Jacob Salamon, Bazaarvoice’s European Marketing Manager.

Econsultancy, the UK’s leading source of insight on digital marketing and e-commerce, has been a partner and resource to Bazaarvoice in the UK for over two years and is now launching its US office in New York City, so we sat down with Rebecca [...]

The second annual Bazaarvoice Social Commerce Summit U.S. ended Wednesday.  We limited attendance to 300, but truthfully we oversold with over 340 registered (70% year-on-year attendance growth). We were thankful for this “good problem to have,” especially as many conferences are 30-40% down or cancelled.
The theme of the Summit was “The New ROI: Return on [...]

Many companies see the Web, both direct-to-consumer (DTC) and business-to-business (B2B), as one of the few near-term growth opportunities. Since the economic crisis has affected eCommerce leaders’ investment decisions, how are they planning to evolve? What technologies are important to consider now?
On April 8, Bazaarvoice and Baynote will host a complimentary Webinar with Brian Walker, Senior [...]

This blog post was guest-written by Bazaarvoice Community Manager Anna Skaya and Business Development Director Adam Salamon.
By now, we all know that customers trust other consumers when making purchase decisions. In the world of apparel, this is just as critical, as the same clothes may fit one person completely different than another. To help customers [...]

Mike Moran, IBM Distinguished Engineer and author of “Do It Wrong Quickly: How the Web Changes the Old Marketing Rules”, recently interviewed me for his blog, Biznology.  I really appreciate Mike’s positive endorsement of Bazaarvoice and hope that you will find the interview educational, as it touches on a number of issues relevant to customers [...]

This is the tenth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Our very own Brant Barton gave Summit attendees a quick rundown of Seven Deadly Moves to earn your black belt in social commerce analytics:

Measure contribution
Measure consumption
Measure search and navigation
Measure [...]

As UGC has become a critical piece to brand strategy, it’s only natural that Bazaarvoice has begun working much closer with those who help guide some of the brands we work with: agencies. This month, we’re pleased feature Shiv Singh, one of the more recognized voices in the social media arena, who currently serves as [...]

Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

I am very proud that Rob Schmults joined our Advisory Board (announced this week).  I have know him for almost ten years, dating back to the beginning of Coremetrics (the company I founded and a Bazaarvoice partner) and Fort Point Partners (where Rob was responsible for their retail consulting practice).  Note: Fort Point Partners turned [...]