Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

I am very proud that Rob Schmults joined our Advisory Board (announced this week).  I have know him for almost ten years, dating back to the beginning of Coremetrics (the company I founded and a Bazaarvoice partner) and Fort Point Partners (where Rob was responsible for their retail consulting practice).  Note: Fort Point Partners turned [...]

Ever heard of Long Bets?  It's a fascinating site, one that can provide profound insights into the future of information technology, consumerism, even civilization itself, thanks to the predictor-challenger-argument format.  Many of the bets are indeed long, as in 148 years long, but others have already been won or lost.  One of my favorites, for [...]

After Omniture's acquisition of Offermatica late last year, I made a note to catch up with Chris Duskin, who is now part of the Test&Target team at Omniture.  Testing, optimization, and targeting solutions have come a long way since my first experiences with Offermatica, Optimost, and others, so I wanted to tap Chris for ideas [...]

Apologies for the several week delay between posting partner interviews, but I am pleased to share the following interview with John Squire, Chief Strategy Officer of Coremetrics.  John has been quite busy recently, driving the launch of Connect and preparing for a major product release in May, but he took the time to share his [...]