Guest-written by Leah Chaney, Bazaarvoice Community Manager
Alex Miller, Director of Programming at QVC, talks about the company’s experience with Bazaarvoice Ratings & Reviews and specifically their use of “top-rated” products.
1. What has your experience been with Ratings & Reviews? What made you decide to feature customer favorites on the air?
QVC deployed Bazaarvoice Ratings & [...]

The first European Social Commerce Summit had many tricks and surprises, but the one thing that didn’t surprise many of us was the winner of the coveted Social Commerce Achievement Award - Wehkamp. We feel privileged to be working with many of our innovate clients, both across the UK and EU, but this one stands [...]

This is the eighteenth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Here, Brant Barton, Co-founder and VP of Business Development at Bazaarvoice, discusses how advertising has evolved.
Several characteristic differentiate Advertising 2.0 from advertising in the past. Unlike traditional methods, Advertising [...]

This is the seventeenth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Joel Knight, Marketing Services Manager, spoke about how to increase participation to increase UGC volume.
With these 10 best practices, a company can establish a new UGC-based marketing program, foster [...]

This is the twelfth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
John Lazarchic, VP of eCommerce at PETCO (a Social Commerce Achievement Award winner), has always been a pioneer in making the most of user-generated content. As one of Bazaarvoice’s first [...]

This blog was guest-written by Matt Hawkins, Senior Marketing Analyst.
As our many case studies (as well as the mass of third-party studies) have demonstrated, reviews increase conversion and help customers make better purchasing decisions. Not only have we seen Ratings & Reviews increase on-site conversion, but as highlighted in previous posts (example 1, example [...]

This blog was guest-written by Sherrie Nguyen, Bazaarvoice Community Manager.
When it comes to multi-channel promotions, Helzberg truly shines. They have seen such success with ratings and reviews online that it was a no-brainer to incorporate them with in-store promotions as well. When I walked into a Helzberg store in Austin, the Associates couldn’t stop raving [...]