My wife, Debra, and I don’t get out to the movies much, but when we do we want it to count.  That’s why I check critic and customer reviews online as well as listen to my friends.
Brant, my co-founder and our VP of Business Development, told me he was going to see ‘The Hangover’ with [...]

This post was guest-written by Heather Lippincott, Bazaarvoice Community Manager.
On March 4, Bazaarvoice hosted a webinar focused on the benefits of user-generated content (UGC) throughout the entire organization. Moderated by Bazaarvoice’s Heather Brunner, the webinar cited exemplary statistics from Bazaarvoice clients Skymall and Oriental Trading Company.
UGC provides intelligence and value throughout the organization, not just in marketing. Forward-thinking [...]

Argos is an enormous UK brand, with over 700 stores throughout the UK, serving over 130 million customers a year and takes four million orders via phone or online – and that’s in addition to in-store sales.
Argos is well-known for its catalogue. On average, 17 million UK households, or around two thirds of the population, [...]

You’ve seen the case studies – user-generated content has a positive impact on conversion and other e-commerce metrics, and when we talk to e-commerce managers every day, they get it.
But the complete value of user-generated content – your customers’ direct input – lies beyond just e-commerce results. We’ve seen UGC have an impact everywhere from [...]

This blog was guest-written by Lisa Tu, Bazaarvoice Community Manager.
Free People is a contemporary clothing line based out of Philadelphia, PA whose apparel represents femininity, courage, and spirit. Not only is this retailer known for their artistic and beautiful apparel, but they also build their community around the FP Blog and, more recently, customer reviews.
A [...]

This post was guest-written by Meghan Meehan, Bazaarvoice Community Manager.
 
 
Call me stereotypical, but I’m not ashamed to admit I watch the Super Bowl just for the commercials.  One of my favorite ads this year was Cars.com’s “David Abernathy – Lifetime of Confidence” spot. The ad chronicles the life of David Abernathy, an ordinary man born [...]

This blog was guest-written by Jen Renola, Bazaarvoice Community Manager.
PETCO “Tails” save lives…and the next life may be my own!  PETCO recently launched Bazaarvoice Stories by inviting its customers to share “The Moment Your Pet Changed Your Life.” Now I’ve been tossing around the idea of getting a pet for quite some time, and reading [...]

This post was guest-written by Anna Skaya, Bazaarvoice Community Manager in the UK.
Argos, our largest European client, released an email campaign last week to all customers who had either purchased or reserved a product during December. They had postponed sends during the month of December due to the high level of gift purchases and a [...]

This blog was guest-written by Meghan Meehan, Bazaarvoice Community Manager.
As the Community Manager for Intuit, I’m continuously impressed  by their openness and innovation. Last year Turbo Tax launched the largest promotion of online customer reviews in history. This year, they kicked off tax season with nationwide, in-store promotions for their newest functionality, MobileVoice.
MobileVoice allows shoppers [...]

My first smart phone was a breath of fresh air! I stalled for years before buying my first smart phone because simply making calls and checking email on the go was not enough incentive to get rid of my trusty Motorola flip phone. I stuck with that flip phone for years while I saw BlackBerries [...]