My wife, Debra, and I don’t get out to the movies much, but when we do we want it to count.  That’s why I check critic and customer reviews online as well as listen to my friends.
Brant, my co-founder and our VP of Business Development, told me he was going to see ‘The Hangover’ with [...]

We recently went on a national press tour, and one of the highlights was Brett’s video interview with Taylor Buley at Forbes.com. Brett talks about how Oriental Trading Company uses customer reviews to transform their internal culture – internal teams work together to improve all aspects of their products and customer service. They’ve improved more [...]

Re-read this classic post about the Consumer/Marketer Control Framework, and this one: How Advertising Will Evolve Using Word of Mouth.

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
This post recaps my session from the 2009 Social Commerce Summit, “Maximizing Impact from the Four Phases of Social Commerce.”
It was Christmas 2004, and the “it”-toy of the year for my four-year-old son Kyle [...]

Have you ever been exploring online and found yourself in a virtual community where crickets chirped and tumbleweeds drifted by? Message board tallies show the last comment was made in 2007 and any newer threads got a couple of views and zero responses. Welcome to the ghost town, a languishing community where there are few [...]

The customer voice doesn’t just drive consumer behavior; it drives business purchase decisions as well. Just ask Bob Johnson, VP-principal analyst with the Content Optimization Practice at IDG Connect. In a recent interview with BtoB, Johnson highlighted IDG’s survey of 150 buyers involved in a major IT investment decision in the past 18 months. The [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
“How the New York Times is using WOM to drive ROI” was the keynote given by Jeffrey Graham, Executive Director of Customer Insight for the New York Times, on April  29, 2009.
Readers tell the New [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
“Getting Shoppers to Talk: Unearthing the Voice of the Customer” was a breakout session hosted by Sean O’Driscoll, CEO of Ant’s Eye View, and Jon Nordmark, founder and CEO of eBags, on April 28, [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
“Viral Marketing for the Real World” is the keynote given by Jonah Peretti, Co-founder, BuzzFeed and The Huffington Post, on April 28, 2009.
Ever since the days of kickball and school fads, people have [...]

User-generated content and social site elements are the most-requested site features from customers, and some of the most successful brands online are already making great business cases for Social Commerce initiatives. But “Social” can seem difficult to measure and difficult to sell internally to senior management.
In our first UK Webinar of the year, you will [...]