This is the third in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Andy Sernovitz, founder of the Word of Mouth Marketing Association and author of the book Word of Mouth Marketing, keynoted at our Social Commerce Summit, encouraging brands to give [...]

Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

Today’s blog is guest-written by Anna Skaya, Online Community Manager, Europe
Meet wehkamp.nl - the number one online retailer in Holland and one of the best and most personal online department stores across Europe. Wehkamp prides itself on turning products and services into smart, innovative solutions and exceeding their customers’ expectations.
“Innovation” was the resounding topic for [...]

Scott Silverman, Executive Director of Shop.org, recently asked a provocative question on the Shop.org Blog on whether or not now was the time for online retailers to stress saving gas in their marketing message.  The short answer is “yes - it is definitely time!”.  The longer answer is that there are many word-of-mouth oriented reasons [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Several weeks back (this post has been percolating for a while), I received or interacted with three different examples of "green marketing" in a 24-hour period. 
The first was a banner ad from The Home Depot, which promoted two eco-friendly products, encouraging shoppers to "Go Green & Save." 
The second was a catalog from Design Within [...]

Land of Nod, a subsidiary of Crate and Barrel, offers unique, whimsical children’s furniture, toys, and accessories. These are high-consideration purchases, and they knew customer reviews could help shoppers make more confident decisions. After going live in March 2008, we sat down with Michelle Kohanzo, Marketing Manager, to see how Ratings & Reviews impacts their [...]

Seth Brady, a Director at PC Connection, wrote a terrific summary of his top 5 takeaways from the Bazaarvoice Social Commerce Summit a few weeks ago. Here is his post, along with 'reaction' and 'bottom line' summaries to these top five top takeaways:
   1. Lesson #1: Negative Reviews: Expect them AND embrace them.    [...]

As everyone now knows, last night was a historic one in the U.S.  But did you also know that Obama made history for how innovative his online campaign was?
We had the pleasure of hosting Kelly Mooney, President of Resource Interactive and my peer on the Shop.org Board of Directors, as one of our keynote speakers [...]

Ever heard of Long Bets?  It's a fascinating site, one that can provide profound insights into the future of information technology, consumerism, even civilization itself, thanks to the predictor-challenger-argument format.  Many of the bets are indeed long, as in 148 years long, but others have already been won or lost.  One of my favorites, for [...]