Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

Today’s blog is guest-written by Anna Skaya, Online Community Manager, Europe
Meet wehkamp.nl - the number one online retailer in Holland and one of the best and most personal online department stores across Europe. Wehkamp prides itself on turning products and services into smart, innovative solutions and exceeding their customers’ expectations.
“Innovation” was the resounding topic for [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Bazaarvoice Community Manager Sherrie Nguyen guest-writes this post.
Borders.com launched their new e-commerce website in late May, and there has been a flurry of activity since! With the new look and enhanced functionality, Borders has created an interactive environment which fosters a true online community. The magic shelf is an especially cool new enhancement that [...]

Land of Nod, a subsidiary of Crate and Barrel, offers unique, whimsical children’s furniture, toys, and accessories. These are high-consideration purchases, and they knew customer reviews could help shoppers make more confident decisions. After going live in March 2008, we sat down with Michelle Kohanzo, Marketing Manager, to see how Ratings & Reviews impacts their [...]

Seth Brady, a Director at PC Connection, wrote a terrific summary of his top 5 takeaways from the Bazaarvoice Social Commerce Summit a few weeks ago. Here is his post, along with 'reaction' and 'bottom line' summaries to these top five top takeaways:
   1. Lesson #1: Negative Reviews: Expect them AND embrace them.    [...]

After Omniture's acquisition of Offermatica late last year, I made a note to catch up with Chris Duskin, who is now part of the Test&Target team at Omniture.  Testing, optimization, and targeting solutions have come a long way since my first experiences with Offermatica, Optimost, and others, so I wanted to tap Chris for ideas [...]

Apologies for the several week delay between posting partner interviews, but I am pleased to share the following interview with John Squire, Chief Strategy Officer of Coremetrics.  John has been quite busy recently, driving the launch of Connect and preparing for a major product release in May, but he took the time to share his [...]

Mitch Joel, President of Twist Image, saw Brett (CEO of Bazaarvoice) at Shop.org and did his 99th "Six Pixels of Separation Podcast". In this podcast, Brett reveals many of the key statistics and findings we've had over the years, both from research and analyzing the data from user generated content from our client base (190+). [...]

I've been 'social network' connected to Ashley Friedlein, CEO for Econsultancy, for years. We've exchanged emails as ecommerce professionals when I was managing Dell.com. Now, as Bazaarvoice accelerates our growth in the UK, it was great to get to know Ashley and his firm better on a recent visit to the UK. It's amazing what [...]