My wife, Debra, and I don’t get out to the movies much, but when we do we want it to count.  That’s why I check critic and customer reviews online as well as listen to my friends.
Brant, my co-founder and our VP of Business Development, told me he was going to see ‘The Hangover’ with [...]

This blog post is guest-written by Jacob Salamon, Bazaarvoice’s European Marketing Manager.
This is the second post in our three-part blog series with Rebecca Lieb, Econsultancy’s Vice President of North America. Econsultancy, the UK’s leading source of insight on digital marketing and e-commerce, has been a partner and resource to Bazaarvoice in the UK for [...]

Bazaarvoice provides customer reviews for more than 60% of the IR500 – the nation’s top internet retailers – so we start thinking about the holidays in July. We continue to see that reviews help drive holiday sales, and now’s the time to start.
Holiday shoppers read reviews.
Last year, 80% of holiday shoppers read reviews while deciding [...]

This blog post is guest-written by Jacob Salamon, Bazaarvoice’s European Marketing Manager.

Econsultancy, the UK’s leading source of insight on digital marketing and e-commerce, has been a partner and resource to Bazaarvoice in the UK for over two years and is now launching its US office in New York City, so we sat down with Rebecca [...]

Downgrading the sales effectiveness of social networks seems to be on the rise!
A recent report by Knowledge Networks found that social media doesn’t drive purchases — or at least, that customers don’t think it does. The survey results indicated that less than 5% of social media users say they regularly turn to social media for [...]

In addition to tagging reviews, questions, answers, stories and other customer-generated content with descriptive codes like “CR” for references to competitors and “CS” for customer service issues, I am starting to think that our content moderators should apply “H” to content that could dramatically boost a product’s conversion rate (because after a fit of uncontrollable [...]

Many companies see the Web, both direct-to-consumer (DTC) and business-to-business (B2B), as one of the few near-term growth opportunities. Since the economic crisis has affected eCommerce leaders’ investment decisions, how are they planning to evolve? What technologies are important to consider now?
On April 8, Bazaarvoice and Baynote will host a complimentary Webinar with Brian Walker, Senior [...]

Bazaarvoice often stresses the importance of long-tail search engine optimization – and with good reason. Our services are oriented around the concept that shoppers with a specific product in mind tend to use multi-word, need-specific search terms when looking up reviews and ratings.
MarketingVOX’s recent article on search query statistics further validates our perspective. Keyword searches eight or more [...]

This post was guest-written by Melissa Lipscomb, Bazaarvoice Community Manager
Spring break in Austin means SXSW, an exciting celebration of music, film and web creativity. I spent the last few days at SXSW Interactive – the portion of the conference that’s dedicated to social media and web 2.0. Here are my top 10 takeaways:

People expect conversations online. [...]

A few weeks ago I had the pleasure of speaking about the impact of merchandising messaging at the EzRez Thought Leadership Summit, held in the St. Francis Hotel in San Francisco. With budgets being scrutinized today more than ever, it’s important that you not only measure your programs (your hypothesis), but continuously analyze and broadcast [...]