Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

I am very proud that Rob Schmults joined our Advisory Board (announced this week).  I have know him for almost ten years, dating back to the beginning of Coremetrics (the company I founded and a Bazaarvoice partner) and Fort Point Partners (where Rob was responsible for their retail consulting practice).  Note: Fort Point Partners turned [...]

Scott Silverman, Executive Director of Shop.org, recently asked a provocative question on the Shop.org Blog on whether or not now was the time for online retailers to stress saving gas in their marketing message.  The short answer is “yes - it is definitely time!”.  The longer answer is that there are many word-of-mouth oriented reasons [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Bazaarvoice Community Manager Sherrie Nguyen guest-writes this post.
Borders.com launched their new e-commerce website in late May, and there has been a flurry of activity since! With the new look and enhanced functionality, Borders has created an interactive environment which fosters a true online community. The magic shelf is an especially cool new enhancement that [...]

Several weeks back (this post has been percolating for a while), I received or interacted with three different examples of "green marketing" in a 24-hour period. 
The first was a banner ad from The Home Depot, which promoted two eco-friendly products, encouraging shoppers to "Go Green & Save." 
The second was a catalog from Design Within [...]

By Andrea Abdine, Community Manager
President’s Choice recently launched with Ask & Answer and they got great participation from their customers right off the bat. They did something new and innovative with Ask & Answer by selecting a particular group of customers, the "green thumbs," to get engaged in their community. They called the initiative "Green [...]

By Andrew Chen, Ask & Answer Product Manager

Earlier this month, we launched enhanced functionality for Ask & Answer so users can upload multiple images and captions with their questions or answers. Images can serve to clarify a question or paint a series of visual steps to solve a problem.  The Home Depot, Canada is one [...]

Ever heard of Long Bets?  It's a fascinating site, one that can provide profound insights into the future of information technology, consumerism, even civilization itself, thanks to the predictor-challenger-argument format.  Many of the bets are indeed long, as in 148 years long, but others have already been won or lost.  One of my favorites, for [...]

After Omniture's acquisition of Offermatica late last year, I made a note to catch up with Chris Duskin, who is now part of the Test&Target team at Omniture.  Testing, optimization, and targeting solutions have come a long way since my first experiences with Offermatica, Optimost, and others, so I wanted to tap Chris for ideas [...]