Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

Today’s blog is guest-written by Anna Skaya, Online Community Manager, Europe
Meet wehkamp.nl - the number one online retailer in Holland and one of the best and most personal online department stores across Europe. Wehkamp prides itself on turning products and services into smart, innovative solutions and exceeding their customers’ expectations.
“Innovation” was the resounding topic for [...]

Scott Silverman, Executive Director of Shop.org, recently asked a provocative question on the Shop.org Blog on whether or not now was the time for online retailers to stress saving gas in their marketing message.  The short answer is “yes - it is definitely time!”.  The longer answer is that there are many word-of-mouth oriented reasons [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Early this week Christian Carlsson, IBM Site Architect, wrote about IBM’s new Blue Business Platform for Small and Medium Businesses.  In his words, “the Blue Business Platform is a marketplace where IBM partners and software developers can market and sell their solutions online to small and mid-size companies across the globe.”  The plan is [...]

Land of Nod, a subsidiary of Crate and Barrel, offers unique, whimsical children’s furniture, toys, and accessories. These are high-consideration purchases, and they knew customer reviews could help shoppers make more confident decisions. After going live in March 2008, we sat down with Michelle Kohanzo, Marketing Manager, to see how Ratings & Reviews impacts their [...]

By Andrea Abdine, Community Manager
President’s Choice recently launched with Ask & Answer and they got great participation from their customers right off the bat. They did something new and innovative with Ask & Answer by selecting a particular group of customers, the "green thumbs," to get engaged in their community. They called the initiative "Green [...]

Ever heard of Long Bets?  It's a fascinating site, one that can provide profound insights into the future of information technology, consumerism, even civilization itself, thanks to the predictor-challenger-argument format.  Many of the bets are indeed long, as in 148 years long, but others have already been won or lost.  One of my favorites, for [...]

Apologies for the several week delay between posting partner interviews, but I am pleased to share the following interview with John Squire, Chief Strategy Officer of Coremetrics.  John has been quite busy recently, driving the launch of Connect and preparing for a major product release in May, but he took the time to share his [...]

Part 1 of this post hit a nerve.  I received many emails from long-time industry friends as well as employees in our company.  It makes me happy to know that a lot of you are thinking about the same profound issues that I am.
As I promised, Part 2 is more focused on the forces shaping [...]