Our friends over at Free People had some exciting things to say about Wordle – a visual representation of keyword frequency on your site.
One of our Community Managers, Lisa Tu, used Wordle’s “word cloud” generator to create a graphic word collage of Free People’s Ratings & Reviews. The more a word was used, the bigger [...]

We recently went on a national press tour, and one of the highlights was Brett’s video interview with Taylor Buley at Forbes.com. Brett talks about how Oriental Trading Company uses customer reviews to transform their internal culture – internal teams work together to improve all aspects of their products and customer service. They’ve improved more [...]

The fear of negative feedback is one of the biggest factors causing some companies to hesitate in embracing customer-generated content. But Bazaarvoice clients know that “bad” reviews are really just opportunities to improve.
Improving your offering
The most obvious positive potential in negative reviews is the opportunity for your company to improve its products and services. Customer [...]

Re-read this classic post about the Consumer/Marketer Control Framework, and this one: How Advertising Will Evolve Using Word of Mouth.

This blog post is guest-written by Sherrie Nguyen, Bazaarvoice Community Manager. This is part of a series of blogs on building and sustaining healthy Q&A communities.
Flowers are in full bloom, and summer has officially begun. Whether you are gearing up for a barbecue, trying your green thumb at landscaping, or finally building your deck, Home [...]

Have you ever been exploring online and found yourself in a virtual community where crickets chirped and tumbleweeds drifted by? Message board tallies show the last comment was made in 2007 and any newer threads got a couple of views and zero responses. Welcome to the ghost town, a languishing community where there are few [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
“How the New York Times is using WOM to drive ROI” was the keynote given by Jeffrey Graham, Executive Director of Customer Insight for the New York Times, on April  29, 2009.
Readers tell the New [...]

This series of blogs summarizes key takeaways from some of the presentations and panel discussions offered at the 2009 Social Commerce Summit.
“Getting Shoppers to Talk: Unearthing the Voice of the Customer” was a breakout session hosted by Sean O’Driscoll, CEO of Ant’s Eye View, and Jon Nordmark, founder and CEO of eBags, on April 28, [...]

You’ve seen the case studies — user-generated content has a positive impact on conversion and other e-commerce metrics. And when we talk to e-commerce leaders, they get it.
But the full value of your customers’ direct input lies beyond mere profits. We’ve seen UGC impact every aspect of a company, from the customer service desk to [...]

This post was guest-written by Melissa Lipscomb, Bazaarvoice Community Manager
Does your company have a disaster recovery program for negative word of mouth?
Over the Easter weekend, social networking sites and blogs exploded with negative publicity about online retailing giant Amazon.com. Angry customers are protesting changes on Amazon’s site that lost sales ranking data for hundreds of [...]