My wife, Debra, and I don’t get out to the movies much, but when we do we want it to count.  That’s why I check critic and customer reviews online as well as listen to my friends.
Brant, my co-founder and our VP of Business Development, told me he was going to see ‘The Hangover’ with [...]

Our friends over at Free People had some exciting things to say about Wordle – a visual representation of keyword frequency on your site.
One of our Community Managers, Lisa Tu, used Wordle’s “word cloud” generator to create a graphic word collage of Free People’s Ratings & Reviews. The more a word was used, the bigger [...]

We recently went on a national press tour, and one of the highlights was Brett’s video interview with Taylor Buley at Forbes.com. Brett talks about how Oriental Trading Company uses customer reviews to transform their internal culture – internal teams work together to improve all aspects of their products and customer service. They’ve improved more [...]

The fear of negative feedback is one of the biggest factors causing some companies to hesitate in embracing customer-generated content. But Bazaarvoice clients know that “bad” reviews are really just opportunities to improve.
Improving your offering
The most obvious positive potential in negative reviews is the opportunity for your company to improve its products and services. Customer [...]

Since the product’s launch nearly a year ago, dozens of Bazaarvoice clients have signed on with a Stories campaign. We recently discovered that Bazaarvoice Stories have the longest average length per contribution of all of our solutions, by far. The average character length for Stories is 900 characters, compared to 350 and 125 for Ratings [...]

It only takes one guy to start a party.
In this humorous YouTube video that is quickly reaching viral status, one lone dancing man at the Sasquatch Music Festival in Washington starts a massive dance party – and a revolution.
Many are citing the Sasquatch Dancing Man – or “SDM” as some are calling him – as [...]

At a time when customer switching is high, it’s increasingly important to foster a trusting relationship with your customers. In a recent Duke University and American Marketing Association poll of chief marketing officers, building a trusting relationship with customers was named the second overall customer priority for the next year, just behind service excellence.
At the [...]

Texas-based jewelry retailer James Avery launched a Mother’s Day “Love to Share” campaign with Bazaarvoice Stories. Splash pages highlighting the “Mother’s Love” jewelry collection encouraged customers to share their stories of a mother’s love.
The Love to Share site received nearly 30,000 visitors in the month leading up to Mother’s Day, and James Avery posted a [...]

This blog post is guest-written by Lisa Tu, Bazaarvoice Community Manager.
Urban Outfitters, one of the world’s more innovative apparel retailers, is known for creating a unique connection between their product and customer. They build this connection by providing artistic and distinctive messaging that captures the customer’s attention and leaves them wanting more. Urban Outfitters has always [...]

After six months live with Ratings & Reviews, UK electrical retailer Comet is adding Ask & Answer to its growing online community.
Ryan Thomas, Head of Direct Channels at Comet, says the decision was a natural progression in the evolution of the retailer’s UGC strategy. Comet noticed that customers in its online community were already using [...]