This post was guest-written by Shawn Gaide, Partnerships Director.
If you haven’t checked out Martin Lindstrom, his perspective is worthwhile. Below, Lindstrom talks of Japan’s @Cosme making the transition from e-tailer to its first brick and mortar store with huge success.
Video: Martin Lindstrom on @Cosme
The back story is @Cosme.net was launched in November of 2002, [...]

So much has been written about the recently concluded Presidential campaign, so I will be careful not to rehash it here.  But if there is one lesson coming out of this period that is relevant for you, as the readers of Bazaarblog, it is that social media defined this campaign.  Back in June, I wrote [...]

This is the fifth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Ed Keller, CEO of the Keller Fay Group and author of The Influentials, is an expert on measuring word of mouth.
Based on his research, Ed made six points about [...]

This is the second in our series of key takeaways from some of the presentations and panel discussions offered at the Bazaarvoice Social Commerce Summit in May 2008.
Josh Bernoff, Vice President and Principal Analyst at Forrester Research, is one of Forrester’s most senior and most frequently quoted research analysts. Josh joined Forrester in 1995. [...]

Andy Sernovitz is a Bazaarvoice Advisory Board member and the founder of the Word of Mouth Marketing Association (WOMMA)*. Andy is also a fellow Wharton grad, the author of Word of Mouth Marketing, a serial entrepreneur, and a prominent keynote speaker at many conferences, including our own Social Commerce Summit.
I was happy to see [...]

Bazaarvoice Community Manager Sherrie Nguyen guest-writes this post.
Borders.com launched their new e-commerce website in late May, and there has been a flurry of activity since! With the new look and enhanced functionality, Borders has created an interactive environment which fosters a true online community. The magic shelf is an especially cool new enhancement that [...]

Two weeks ago, I presided over an amazing “experiment” with my friend and mentor, Stew Friedman.  But before I tell you about the experiment, let me tell you a little about Stew and Wharton.
Stew was my Leadership and Teamwork professor at Wharton’s MBA program.  Wharton is a pretty hard-nosed school, located in a tough area [...]

As a businessman who loves technology, Wired is my favorite magazine.  I simply find no other business magazine as innovative, both in the way it is physically organized and designed.  But the real gold is the content.  The Editor In Chief of Wired, Chris Anderson, is one of the most visionary business thinkers of our [...]

In April, I blogged about the video, "Web 2.0 - The Machine Is Us/ing Us".  Now the same professor that created that video, Michael Wesch at Kansas State University, has created a new one called "Information R/evolution" that summarizes some of the key points of the book, "Everything Is Miscellaneous", which I blogged about in [...]

For my 7th installment of the Word-of-Mouth Wisdom interview series, I am proud to interview Ed Keller.  Ed serves on our Board of Directors and is an industry guru as well as a seasoned operational CEO.  He has continuously added value to the Bazaarvoice team and Board, and we are constantly learning from him.  He [...]