Since the product’s launch nearly a year ago, dozens of Bazaarvoice clients have signed on with a Stories campaign. We recently discovered that Bazaarvoice Stories have the longest average length per contribution of all of our solutions, by far. The average character length for Stories is 900 characters, compared to 350 and 125 for Ratings [...]

Texas-based jewelry retailer James Avery launched a Mother’s Day “Love to Share” campaign with Bazaarvoice Stories. Splash pages highlighting the “Mother’s Love” jewelry collection encouraged customers to share their stories of a mother’s love.
The Love to Share site received nearly 30,000 visitors in the month leading up to Mother’s Day, and James Avery posted a [...]

Bazaarvoice not only has the best solutions in the social commerce industry – it presents them in style.
A couple of weeks ago, Bazaarvoice hosted a business luncheon for 40 attendees from companies such as M and M Direct, Hamleys, and Lands’ End at the Century Club, an exclusive central London media club in the Soho district. Opening speaker Justin [...]

This blog was guest-written by Jen Renola, Bazaarvoice Community Manager.
PETCO “Tails” save lives…and the next life may be my own!  PETCO recently launched Bazaarvoice Stories by inviting its customers to share “The Moment Your Pet Changed Your Life.” Now I’ve been tossing around the idea of getting a pet for quite some time, and reading [...]

It was a big week for basketball, as the Jimmy V Men’s Basketball Classic ended in Madison Square Garden on Tuesday.  And it was a big week for Bazaarvoice because we’re supporters of the V Foundation for Cancer Research, founded by friends of legendary coach Jim Valvano, which worked with ESPN to stage this college [...]

This blog post guest-written by Kevin Daniels, Product Manager for Bazaarvoice Stories.
Bazaarvoice Stories, introduced in July 2008, has been getting major traction with our clients, and I’m excited to say that we will have more than 20 clients launching Stories campaigns in the coming three months. I’m writing a series of posts about some [...]

We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce). I wrote [...]

Two years ago, I saw this video on YouTube and it really made an impact on me.  First, it is absolutely hilarious.  Second, I can actually relate.  I built one of the first Internet games, Renegade Outpost (it is still running), and launched it in 1990.  By 1992, I was told that it was the [...]

Helzberg Diamonds’ new home page is focused almost entirely on user-generated content, both customer Ratings & Reviews and Stories. Bath & Body Works recently launched a similar campaign (not live anymore), which we may be sharing results on later (read these reviews, and you are almost sure to buy a pair). We are [...]

Philosophy is a great skincare company that goes far beyond products – as their name suggests, their brand is about a way of being – a philosophy!
To that end, they launched their “Your Mom’s Philosophy” campaign to encourage their customers to share the life-changing stories and lessons their moms taught them. Once stories were posted, [...]