This blog post guest-written by Kevin Daniels, Product Manager for Bazaarvoice Stories.
Bazaarvoice Stories, introduced in July 2008, has been getting major traction with our clients, and I’m excited to say that we will have more than 20 clients launching Stories campaigns in the coming three months. I’m writing a series of posts about some [...]

We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce). I wrote [...]

Two years ago, I saw this video on YouTube and it really made an impact on me.  First, it is absolutely hilarious.  Second, I can actually relate.  I built one of the first Internet games, Renegade Outpost (it is still running), and launched it in 1990.  By 1992, I was told that it was the [...]

Helzberg Diamonds’ new home page is focused almost entirely on user-generated content, both customer Ratings & Reviews and Stories. Bath & Body Works recently launched a similar campaign (not live anymore), which we may be sharing results on later (read these reviews, and you are almost sure to buy a pair). We are [...]

Philosophy is a great skincare company that goes far beyond products – as their name suggests, their brand is about a way of being – a philosophy!
To that end, they launched their “Your Mom’s Philosophy” campaign to encourage their customers to share the life-changing stories and lessons their moms taught them. Once stories were posted, [...]