After six months live with Ratings & Reviews, UK electrical retailer Comet is adding Ask & Answer to its growing online community.
Ryan Thomas, Head of Direct Channels at Comet, says the decision was a natural progression in the evolution of the retailer’s UGC strategy. Comet noticed that customers in its online community were already using [...]

This blog post is guest-written by Sherrie Nguyen, Bazaarvoice Community Manager. This is part of a series of blogs on building and sustaining healthy Q&A communities.
Flowers are in full bloom, and summer has officially begun. Whether you are gearing up for a barbecue, trying your green thumb at landscaping, or finally building your deck, Home [...]

This blog post is guest-written by Anna Skaya, Bazaarvoice Community Manager in the UK. This is part of a series of blogs on building and sustaining healthy Q&A communities.
Spring is here, and every respectful Brit is heading into the country, armed with a bike, tent and Sat Nav in hand. Of course, the best place [...]

This post was guest-written by Andrew Chen, Bazaarvoice Product Manager
Every day, consumers are faced with frustrating barriers to purchasing. They come close to making a purchase decision, but get stuck trying to get critical questions answered in order to feel like they are making a well-informed, confident purchase.
With the pace of today’s consumer marketplace, product marketing, [...]

Bazaarvoice not only has the best solutions in the social commerce industry – it presents them in style.
A couple of weeks ago, Bazaarvoice hosted a business luncheon for 40 attendees from companies such as M and M Direct, Hamleys, and Lands’ End at the Century Club, an exclusive central London media club in the Soho district. Opening speaker Justin [...]

Measuring and proving ROI is essential for driving successful business anytime, but it’s especially important in a down economy. All areas of the business should measure profitability on all activities rather than base decisions on anecdotal or “gut” evidence. Now, more than ever, the marketing department is in the hot seat – 89% of CMOs [...]

This blog post was guest written by Emilie Rose, Bazaarvoice CM for European clients. Look for the same post in English!
Récemment,  notre présence en France a vu  de grandes arrivées et a continué à connaitre une grande réussite. En tant que Community Manager pour la France, je suis très fière de voir Bazaarvoice lancer [...]

This blog post was guest written by Emilie Rose, Bazaarvoice CM for European clients. This is the English version of the blog post - look next for the same post in French!
Our French client roster has had some great additions and accomplishments in the past few weeks, and as the Community Manager for France, [...]

As millions of shoppers flocked to get great deals over the Thanksgiving weekend and on Cyber Monday, we served up 1.2 billion impressions of customer reviews and customer-generated Q&A – that means that customer opinions played a huge role in helping shoppers determine what to buy.
We saw huge spikes on Thanksgiving night, as shoppers were [...]

This blog post guest-written by Kevin Daniels, Product Manager for Bazaarvoice Stories.
Bazaarvoice Stories, introduced in July 2008, has been getting major traction with our clients, and I’m excited to say that we will have more than 20 clients launching Stories campaigns in the coming three months. I’m writing a series of posts about some [...]