UK retailer Comet launches Ask & Answer after success with customer reviews
June 12th, 2009 by Sam Decker | Chief Marketing OfficerAfter six months live with Ratings & Reviews, UK electrical retailer Comet is adding Ask & Answer to its growing online community.
Ryan Thomas, Head of Direct Channels at Comet, says the decision was a natural progression in the evolution of the retailer’s UGC strategy. Comet noticed that customers in its online community were already using [...]






