When I envisioned our Ask & Answer product it was based largely on my experience at Dell where the vast majority of customers would call the phone number at the top of the page with a “quick question” that couldn’t be answered on the web site. So one of the financial objectives of this product [...]

This is the sixth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.

Simon Rodrigue, then the Senior Manager of eCommerce at Home Depot Canada, shared the successes and strategies surrounding the launch of Answer Depot, powered by Bazaarvoice’s Ask & Answer [...]

By Andrea Abdine, Community Manager
President’s Choice recently launched with Ask & Answer and they got great participation from their customers right off the bat. They did something new and innovative with Ask & Answer by selecting a particular group of customers, the "green thumbs," to get engaged in their community. They called the initiative "Green [...]