How Canadian Tire lowers costs with product page answers
August 20th, 2008 by Sam Decker | Chief Marketing OfficerWhen I envisioned our Ask & Answer product it was based largely on my experience at Dell where the vast majority of customers would call the phone number at the top of the page with a “quick question” that couldn’t be answered on the web site. So one of the financial objectives of this product [...]
(more...)






