I read an interesting article in MarketingDaily about how millionaires shop, based on research conducted by Google. John McAteer, Google’s retail director, gave some great insights into what the results mean to retailers – something that’s top of mind for us here at Bazaarvoice.
In general, the study found, millionaires value time as much as they [...]

About a year ago ago we conducted the first U.S. study on product reviewers to understand who they are and what motivates them to write reviews. In that study we found that 90% of customers write reviews to ‘help others’.
This year we conducted similar research with Keller Fay in the UK. We found – believe [...]

Today we are announcing one of the biggest turning points in our company since we’ve started. This may start to sound dramatic, but I believe we are the beginning of a tectonic shift for manufacturers’ channel marketing and advertising. Today is the official launch of BrandVoice, the first “User-Generated Channel Marketing and Advertising” program whereby [...]

Last Sunday, I wrote a post on the Obama campaign’s use of social media.  I guess I’m less busy than TechCrunch (hard to believe), but they just posted a more comprehensive social-media analysis than me, including good detail of his win, voter turnout, and suggestions about how he uses social media going forward, and it is [...]

I saw a disturbing analysis from a new Mary Meeker / Morgan Stanley report on Internet advertising and e-commerce. Not disturbing for Amazon…but disturbing if you’re a retailer that sells products in the same categories as Amazon:

Retail growth, even online retail, is declining. However, the decline is steeper if you are losing market share and customers to [...]

“Retailers are expected to see the value of merchandise returned in 2008 increase a whopping 23% to reach $219.1 billion, fueled in large part by a combination of shaky consumer confidence and retailers’ desire to develop shopper loyalty with flexible return policies, according to a new report by the National Retail Federation” reported in Wall [...]

Guest-written by Leah Chaney, Bazaarvoice Community Manager
Alex Miller, Director of Programming at QVC, talks about the company’s experience with Bazaarvoice Ratings & Reviews and specifically their use of “top-rated” products.
1. What has your experience been with Ratings & Reviews? What made you decide to feature customer favorites on the air?
QVC deployed Bazaarvoice Ratings & [...]

The first European Social Commerce Summit had many tricks and surprises, but the one thing that didn’t surprise many of us was the winner of the coveted Social Commerce Achievement Award - Wehkamp. We feel privileged to be working with many of our innovate clients, both across the UK and EU, but this one stands [...]

So much has been written about the recently concluded Presidential campaign, so I will be careful not to rehash it here.  But if there is one lesson coming out of this period that is relevant for you, as the readers of Bazaarblog, it is that social media defined this campaign.  Back in June, I wrote [...]

Tuesday was a magical day for Bazaarvoice Europe as we hosted our 1st annual Social Commerce Summit London at The Magic Circle. This prestigious magic society’s club in Euston was the perfect venue in which to reveal the secrets of social commerce and the day exceeded all expectations. This highlight video shows a bit of [...]