Ratings & Reviews Q&A with Mike Moran, Author of “Do It Wrong Quickly”

September 18th, 2008 by Brant Barton | Co-Founder and VP of Business Development

Mike Moran, IBM Distinguished Engineer and author of “Do It Wrong Quickly: How the Web Changes the Old Marketing Rules”, recently interviewed me for his blog, Biznology.  I really appreciate Mike’s positive endorsement of Bazaarvoice and hope that you will find the interview educational, as it touches on a number of issues relevant to customers of our Ratings & Reviews product as well as companies that are contemplating the use of user-generated content.  Enjoy!

Posted in Consumer-Generated Content | Interviews | Marketing Strategy | Partners | Rating/Review Strategy | Research | eCommerce
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