This blog entry was guest written by Ashley Moreno, Marketing Analyst.
Conversion rates and other metrics help make measuring the effects of UGC on retail Web sites fairly intuitive. With our latest case study, we hoped to better understand the effects of Bazaarvoice Ratings & Reviews on non-retail sites, where proving ROI can seem more [...]

We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce). I wrote [...]

You have probably read and seen enough in the news about impending recessionary times. If nothing else, the media’s coverage may create a self-fulfilling prophecy by changing our purchasing habits!
Usually the CFO has a louder voice during tough times. Investments and expenses are scrutinized. They’re looking for cost-cutting programs and investments that grow revenue scaling [...]

This is the twelfth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
John Lazarchic, VP of eCommerce at PETCO (a Social Commerce Achievement Award winner), has always been a pioneer in making the most of user-generated content. As one of Bazaarvoice’s first [...]

If you missed Shop.org this year, it was a tremendous event. Key to this event’s consistent success is its high-quality speakers, and Kelly Mooney from Resource Interactive had some terrific insights, as always.
Her presentation gave clear direction to retailers: Ignore the Web at your peril. The Web remains the fastest-growing channel, growing 5X faster than [...]

This blog was guest-written by Matt Hawkins, Senior Marketing Analyst.
As our many case studies (as well as the mass of third-party studies) have demonstrated, reviews increase conversion and help customers make better purchasing decisions. Not only have we seen Ratings & Reviews increase on-site conversion, but as highlighted in previous posts (example 1, example [...]

Mike Moran, IBM Distinguished Engineer and author of “Do It Wrong Quickly: How the Web Changes the Old Marketing Rules”, recently interviewed me for his blog, Biznology.  I really appreciate Mike’s positive endorsement of Bazaarvoice and hope that you will find the interview educational, as it touches on a number of issues relevant to customers [...]

This is the eleventh in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Sam Decker, Chief Marketing Officer at Bazaarvoice, Seth Greenberg, Director of Online Advertising and Internet Media at Intuit and Matt Corey, VP of Marketing at Golfsmith joined forces to [...]

Internet Retailer and Vovici recently released a study to find out the top emerging technology priorities for online retailers. As retailers are feeling the heat (or lack thereof!) of a slow economy, Ratings and Reviews rose to the top of their priority list. Emarketer reports:

Letting customers rate products on e-commerce sites is the top Web [...]

I just uploaded a new video showing highlights from Bazaarvoice Social Commerce Summit U.S. (from May, 2008). I had uploaded a photo montage earlier, but this one is much better, showing video and interviews from attendees.

http://www.youtube.com/watch?v=-0AYk3vWu-E

This was our first summit and it was incredible! It was a lot of hard work, but a lot of [...]