Bryan Eisenberg (Bazaarvoice advisor) just released his latest book, Always Be Testing, The Complete Guide to Google Website Optimizer. The book is only 25% on  Google Optimizer and 75% how to test, what you should test, and insights into customer buying behavior. In other words, regardless of what optimizer solution you have, this book will [...]

In our Software as a Service (SaaS), or Application Service Provider (ASP), business model, nothing is more important to me than stressing the “S” (for “Service”).  And our services are quite complex.  While our entire company is very focused on client services, the front-line is covered by a wide range of teams on a global [...]

This is the eighth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Dan Noonan, Senior Counsel at Dell Inc. spoke on identifying and addressing issues with UGC.
UGC proponents should encourage concerned parties to learn about appropriate uses for UGC. One approach: [...]

Two years ago, I saw this video on YouTube and it really made an impact on me.  First, it is absolutely hilarious.  Second, I can actually relate.  I built one of the first Internet games, Renegade Outpost (it is still running), and launched it in 1990.  By 1992, I was told that it was the [...]

When I envisioned our Ask & Answer product it was based largely on my experience at Dell where the vast majority of customers would call the phone number at the top of the page with a “quick question” that couldn’t be answered on the web site. So one of the financial objectives of this product [...]

This is the seventh in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Following the success and customer engagement Dell has earned through IdeaStorm and Direct2Dell, Sean McDonald and Stuart Wallock shared their ideas and strategies for harnessing user-generated content to nurture [...]

After the incredible success of our first-ever, sold-out Bazaarvoice Social Commerce Summit in Austin last May, we are excited to announce the launch of our first-annual event in London on 4 November.  Social Commerce Summit London will be hosted at The Magic Circle Headquarters, followed by a post-conference party at world-famous ABSOLUT ICEBAR LONDON.
The action-packed [...]

This blog was guest-written by Heather Lippincott, Bazaarvoice Online Community Manager.
SkyMall went live with Bazaarvoice Ratings & Reviews on July 8th, 2008 and has seen huge success! Their community has really embraced the opportunity to provide feedback to others about the product offerings of the company. Joey O’Donnell, Customer Experience Manager of SkyMall.com, shares [...]

Coincidentally, on the same day, I found out our brand is featured in two YouTube videos. This is a bit of corporate self indulgence to share this, but I also wanted to share an interesting video from Josh Bernoff of Forrester.
The first place we found our logo featured today is an interview and acoustic set [...]

James Avery Craftsman, a unique jeweler established more than 50 years ago, creates heirloom jewelry passed down through generations of its clients. James Avery himself doesn’t like to blow his own horn, and the brand reflects that, but they receive thousands of customer letters raving about the special place this jewelry holds in each family.

James [...]