When planning your social strategy and investments, it’s difficult to know where to start. Here’s a way to think about and organize your decisions, based on my years of sitting in the purchasing and strategist seat.
First, think about how any social technology will impact the prospect or customer’s “purchase momentum.” There are social technologies that [...]

With the sudden passing of my father a month ago, this has been a tough Summer on the personal front.  And since Friday, I have been grieving for a great friend and mentor that has been in a deep coma.  Tragically, last night Keith Benjamin passed away.  Debra, Rachel, and I knew Keith and his [...]

Philosophy is a great skincare company that goes far beyond products – as their name suggests, their brand is about a way of being – a philosophy!
To that end, they launched their “Your Mom’s Philosophy” campaign to encourage their customers to share the life-changing stories and lessons their moms taught them. Once stories were posted, [...]

This is the fourth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Bryan Eisenberg, Co-founder of FutureNow and author of bestselling books Call to Action and Waiting for Your Cat to Bark, challenged summit attendees to design sites that meet the [...]

This blog is guest written by Heather Lippincott, Bazaarvoice Community Manager.
In April, Sally Beauty Supply launched Bazaarvoice Ratings & Reviews as part of their first-ever eCommerce site! They also recently partnered with Paris Hilton, who created “Clipin-Go by Paris Hilton,” a collection of chic-yet-affordable hair extensions that are only available through Sally Beauty stores or [...]

This is the third in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Andy Sernovitz, founder of the Word of Mouth Marketing Association and author of the book Word of Mouth Marketing, keynoted at our Social Commerce Summit, encouraging brands to give [...]

One of the Market Developers, Jeff Shoemaker, on our US Retail team sent me a link to something he knew I’d love.  He knows I’m a gadget guy and truly enjoy the insane cutting edge technology that gets released daily.  He knew I read Engadget, Joystiq, Dvice, Uncrate, XBOX360 Fanboy, PS3 Fanboy, and a few [...]

Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content. I can’t speak for our partners, but this webinar was one of our best attended, so I decided to draft off its success by interviewing Cliff Conneighton, SVP of Marketing at ATG. Bazaarvoice and ATG share a number [...]

I am very proud that Rob Schmults joined our Advisory Board (announced this week).  I have know him for almost ten years, dating back to the beginning of Coremetrics (the company I founded and a Bazaarvoice partner) and Fort Point Partners (where Rob was responsible for their retail consulting practice).  Note: Fort Point Partners turned [...]

This is the second in our series of key takeaways from some of the presentations and panel discussions offered at the Bazaarvoice Social Commerce Summit in May 2008.
Josh Bernoff, Vice President and Principal Analyst at Forrester Research, is one of Forrester’s most senior and most frequently quoted research analysts. Josh joined Forrester in 1995. [...]