Two weeks ago, I presided over an amazing "experiment" with my friend and mentor, Stew Friedman.  But before I tell you about the experiment, let me tell you a little about Stew and Wharton. 
Stew was my Leadership and Teamwork professor at Wharton's MBA program.  Wharton is a pretty hard-nosed school, located in a tough area [...]

Ever heard of Long Bets?  It's a fascinating site, one that can provide profound insights into the future of information technology, consumerism, even civilization itself, thanks to the predictor-challenger-argument format.  Many of the bets are indeed long, as in 148 years long, but others have already been won or lost.  One of my favorites, for [...]

As expected, we recently sold out the Bazaarvoice Social Commerce Summit. When we announced the summit we limited attendance to 200 and we had more than enough interest to fill that limit. If you were not able to get in, we will be posting blog entries on some of the takeaways from the conference, and [...]

After Omniture's acquisition of Offermatica late last year, I made a note to catch up with Chris Duskin, who is now part of the Test&Target team at Omniture.  Testing, optimization, and targeting solutions have come a long way since my first experiences with Offermatica, Optimost, and others, so I wanted to tap Chris for ideas [...]