Mighty Leaf Tea Means Business
April 11th, 2008 by Wayne Stribling | VP of Client Services
We recently launched a new client, Mighty Leaf Tea, a specialty tea company “born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation.” They are truly passionate about finding the best handcrafted teas in the world – just try some and you’ll see.
While not a huge company, they are very hands-on when it comes to maximizing their Ratings & Reviews solution. They’re already very engaged with their Community Manager, who is helping them create campaigns to build review volume, setting up analytical reporting to track ROI, and talking about using customer feedback in their marketing campaigns.
This innovative company is also adopting several Ratings & Reviews features, including…
TagShare, where their customers can summarize their opinions with searchable tags
QuickTake, so their customers can quickly scan tags, pros and cons for a more cursory view of reviews
SearchVoice Reviews creates a single portal where all product reviews can be found and maximizes SEO value. See theirs here.
Shout It! allows their customers to share their reviews, products and profiles on social networking sites like Facebook, Digg, and Del.icio.us
Ratings snapshot – allows customers to visualize the distribution of ratings across products
Brett, our CEO, has long been a big fan of Mighty Leaf Tea and we’re proud to welcome them into the Bazaarvoice family….and to serve their teas in our kitchen. They’ve been a big hit both in our Austin and London offices and their positive word of mouth is spreading fast. They even create fun green tea leaves to denote their ratings, instead of stars…
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