A good friend and ex-Dell colleague (and Bazaarvoice client) passed away on Friday, April 25, 2008, after a courageous and inspiring battle with brain cancer. I want to celebrate and share the piece of his life I knew, and the words of wisdom he left for all of us. Two months after I joined Dell [...]
(more...)Austin, TX is the Live Music Capital of the World. So, it's fitting we bring live music to the first annual Bazaarvoice Social Commerce Summit!
One of the nation’s hottest up-and-coming bands, the Band of Heathens, will be providing their authentic Austin brand of Country, Blues, and Soul music at the Bazaarvoice Social Commerce Summit, in [...]
With the explosive growth of international markets, Bazaarvoice has expanded the Client Services team overseas starting with their first Community Manager, focused on the needs of its UK and European clients. Anna Skaya, our International Community Manager, gives us a quick look into the growing UK online community.
by Anna Skaya, International Community Manager
Londoners are [...]
Apologies for the several week delay between posting partner interviews, but I am pleased to share the following interview with John Squire, Chief Strategy Officer of Coremetrics. John has been quite busy recently, driving the launch of Connect and preparing for a major product release in May, but he took the time to share his [...]
(more...)Part 1 of this post hit a nerve. I received many emails from long-time industry friends as well as employees in our company. It makes me happy to know that a lot of you are thinking about the same profound issues that I am.
As I promised, Part 2 is more focused on the forces shaping [...]
I’ll warn you upfront that this is my most personal post on this blog and may not have much to do with the word-of-mouth industry. I would argue, however, that it has a lot to do with the mindset of consumers. And, of course, they carry word-of-mouth. You decide, should you decide to read on.
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Mitch Joel, President of Twist Image, saw Brett (CEO of Bazaarvoice) at Shop.org and did his 99th "Six Pixels of Separation Podcast". In this podcast, Brett reveals many of the key statistics and findings we've had over the years, both from research and analyzing the data from user generated content from our client base (190+). [...]
(more...)We recently launched a new client, Mighty Leaf Tea, a specialty tea company “born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation.” They are truly passionate about finding the best handcrafted teas in the world – just try some [...]
(more...)Ad Age reported resutls from a study by ZenithOptimedia…
Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia. The data comes from ZenithOptimedia's Touchpoints ROI Tracker, a comprehensive project comprising over 300,000 interviews across 34 countries and covering more than [...]
(more...)Lately we’re talking a lot about how product questions create roadblocks to sales. A recent Vizu poll showed us that 61% of the people surveyed received answers from retailers less than half the time. What do they do when they can’t find their answers? They abandon their purchase or go elsewhere.
So where do consumers turn? [...]
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