Archive for February, 2008

Chris Anderson and Wired on the Power of Free

February 27th, 2008 by Brett Hurt | Founder and CEO

As a businessman who loves technology, Wired is my favorite magazine.  I simply find no other business magazine as innovative, both in the way it is physically organized and designed.  But the real gold is the content.  The Editor In Chief of Wired, Chris Anderson, is one of the most visionary business thinkers of our [...]

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For Every $1 Spent Online, the Internet Influences $3.45 Offline

February 27th, 2008 by Brant Barton | Co-Founder and VP of Client Services and Business Development

Yesterday's edition of the always informative eMarketer newsletter featured new information on the enormous influence the Web wields over the offline economy.  The title of this post says it all.  eMarketer's Multi-Channel Retailing report found that online product research by "Precision Shoppers" is driving far more sales in the offline world than online.  By eMarketer's [...]

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Social Commerce (and BBQ) Summit Update

February 25th, 2008 by Sam Decker | Chief Marketing Officer

I just got back scoping out where we’re going to spend our second night at the Social Commerce. And it is the the best BBQ in central Texas! If you’re signed up for this year’s Bazaarvoice Social Commerce Summit, we're going to have dinner at the Salt Lick, sponsored by Omniture:
I may just [...]

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Partner Interview: Chris Parkin, Sr. Director Product & Solutions, Omniture

February 7th, 2008 by Brant Barton | Co-Founder and VP of Client Services and Business Development

This month, Chris Parkin from Omniture, a Bazaarvoice partner, shares his insights on the rapid evolution of the web analytics industry and the new measurement and optimization challenges that go hand in hand with the rise of social media & commerce.  Chris has been a key contributor to the wide industry adoption of Omniture Genesis, [...]

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Rugs Direct Rolls Out Red Carpet for Bazaarvoice

February 5th, 2008 by Wayne Stribling | VP of Client Services

By Anna Skaya, Community Manager
Rugs Direct is a great example of an online company that uses Ratings & Reviews to drive all types of business results. This company was founded in 1997, and has a mission of being the nation’s most trusted and esteemed retailer for all types of area rugs and other flooring products. [...]

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Social Commerce Summit Agenda Now Live!

February 2nd, 2008 by Sam Decker | Chief Marketing Officer

117 days and counting to the opening night of the first annual Bazaarvoice Social Commerce Summit. Questions you have will get answered: Where is Social Commerce going. How do I maximize return. What am I missing that others have discovered? What are the pitfalls. How to I evolve my strategy? There will be la [...]

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The Most Helpful Customer Review on the New ‘Rambo’

February 2nd, 2008 by Brett Hurt | Founder and CEO

Browsing Yahoo! Movies this morning, I noticed that the most helpful review on the new 'Rambo' movie is a rant on critics.  This review currently appears at the top, as 'most helpful' is the default sort for Yahoo!'s customer reviews.  When you read this review, you will notice that it is virtually "content free", telling [...]

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