This weekend, Intuit launched the largest online campaign to promote customer reviews in history (at least that I know of).  Over 500 million impressions were served on the home page of AOL, MSN, and Yahoo! to promote TurboTax.  In just the past five days of being live, Intuit has collected over 4,000 customer reviews across [...]

That's right, my retired 57-year-old parents bought a Nintendo Wii over the weekend.  Contrary to the title of this post, which some may regard as ageist, I am absolutely thrilled by this exciting new development.  This is major news in our family, the equivalent of Mom or Dad getting a tattoo or buying a Harley [...]

Research has proven that customer reviews drive sales conversion, reduce product returns, fuel online search, and significantly influence the purchasing decisions of online shoppers. And we know that consumers want to hear from people like them.
So why not take it a step further and utilize customer generated content in the form of product reviews in [...]

by Jonathan Wolf, Product Manager, Bazaarvoice

When I joined Bazaarvoice to manage our Ratings & Reviews product, what attracted me most was the fascinating psychology behind site visitors who choose to leave reviews on products they’ve purchased.  In the time I’ve been at the company, we’ve grown to help over 160 clients, and I’ve [...]

Many thanks to Matthew Seeley and the Experian CheetahMail team for participating in this installment of the Bazaarvoice Partner Interview blog series.  As Matthew details below, Bazaarvoice and CheetahMail have collaborated with a number of shared clients, like Bath & Body Works, to leverage customer word of mouth in email marketing programs.  Matthew's perspective on [...]

We are hosting the first Social Commerce Summit in our hometown of Austin, TX, May 28-30. The agenda is focused on preparing attendees for the present and future of ecommerce. Participants will walk away with practical social commerce strategies and principles. At the essence of this event is this community of clients, partners, analysts and [...]

The Social Commerce industry hit another major tipping point this holiday season.  Wal-Mart, the world's largest retailer, has begun the process of integrating user-generated content into their stores.  There are three integration points so far (see the bottom of this post for screenshots), with undoubtedly more to come:

Store merchandise receipts: encouraging customers to write [...]

I want to thank Greg at Artdrum.com for helping us find the perfect second gong for our expanding office space. 
Around two years ago, we purchased the beautiful 27" Wuhan Chau gong pictured below from Artdrum.com to use for celebrating company achievements.  We were much smaller then, so a single gong was sufficient to call [...]

UGC, CGM, customer-created content, social networking, social media, social computing, social technologies, citizen marketing, community…
There are many buzzwords to describe customer participation. "Community" is a word that has made a comeback from the late '90s, when a best-selling book was "Net Gain: Expanding Markets Through Virtual Communities". In 1997 this was our 'bible' at Thirdage.com. [...]

Our company officially started in May 2005, but we came out of 'stealth' mode and launched the company to the public in January, 2006. So next week marks our two-year anniversary to the public.
We uploaded several Bazaarvoice videos to YouTube recently, with the most recent being our two-year 'behind the scenes' video.

http://www.youtube.com/watch?v=gizjXaZQMFA

Note: "Behind the [...]