We recently had our holiday party at Speakeasy, a bar on famous 6th St.  We rented out the whole joint, and it was a blast.  We had our own stand-up comedian (I'm not joking - she is one of our Community Managers), and she gave a fantastic performance.  We also had the karaoke machine going [...]

In this third installment of the Bazaarblog partner interview series, Matt Eichner, VP Marketing & Strategic Development at Endeca, shares his views on where the field of information access is heading, specifically within the e-commerce domain.  Endeca and Bazaarvoice share many customers in common and have partnered to bring social navigation functionality to market through [...]

Have you seen the Whopper Freakout commercial by Burger King?  I saw it tonight on TV and immediately visited the site to see the full 7 minutes and 49 seconds of hilarious footage.  In summary, the commercial does an outstanding job of showing the passion that BK customers have for the flame-broiled goodness of the [...]

Yesterday's eMarketer Daily linked to a research article titled "Cashing In on Consumer Product Reviews" that summarized stats on the use and influence of user-generated product reviews from a few different research reports.  Here are the highlights:

Avenue A | Razorfish reports in their "Digital Consumer Behavior Study" that 55% of surveyed Internet users check other [...]

We are thrilled that Austin Business Journal readers awarded Bazaarvoice the Most Innovative Software in their recent Tech Innovations awards for our Ask & Answer hosted application.
Here's the press release, and a snippet:
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it has received an Austin [...]

eMarketer reported today that six in 10 surveyed US consumers share product advice with friends and family, a finding from Forrester Research's NACTAS Benchmark Study.  
While the highly sought after "Influentials" segment garners much of the focus of word of mouth marketers, Forrester's findings provide ammunition for more broadly focused approaches to enabling and capturing [...]

I recently posted results from our study with Keller Fay, that 90% of product reviewers do so to help other shoppers. As evidence of the general 'goodness' of customers wanting to help other customers, Andrew Chen (our Ask & Answer product manager) took this iPhone picture of the note someone left behind at the ATM. [...]

This has been a busy week for Bazaarvoice Research.  At 9:25pm EST on Thanksgiving Day, we witnessed a new traffic peak across our client base.  As consumers read retailer circulars to prep for a busy "Black Friday", they also read reviews online.  At that time (9:25pm EST), we peaked at 1,400 reviews read per second [...]