comScore and The Kelsey Group released yesterday the results of a new research study on the influence of online consumer reviews on offline purchases.  The press release alone is full of interesting data, but I've summarized key takeaways below.
Specifically, the study looks at the influence that online consumer-generated reviews for offline services (e.g., restaurants, hotels,  [...]

Because reviewers want to help others…that's the short answer.
We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. The summary of the findings:

Fully 90 percent write reviews in order to help [...]

By Jeff Watts, Bazaarvoice Search & Syndication Product Manager 
I love to watch the kid at the fountain drink machine who puts cola, root beer, and orange drink in the same cup.  It seems like a good idea, but whether the kid admits it or not, the mixture tastes gross — worse than any of the [...]

Today's blog was contributed by Tung Huynh, one of our Community Managers dedicated to helping clients leverage the Bazaarvoice solution. As a Community Manager, Tung works closely with his clients to help them achieve their community engagement initiatives. Here, Tung interviews Paige Malling, an Interactive Marketing Manager for The Home Depot Canada, on their recent [...]

By Anna Skaya, Community Manager
In the world of word of mouth communication, an underground movement of experts and enthusiasts is quickly becoming your loudest voice online. They connect, make suggestions, trade secrets, share best buys and stories, and come together as brand advocates - virtual spokespeople for your product. They are your biggest fans.
As a [...]

Happy Day-after Halloween! We wish you were here to help us eat some of the candy and leftover food from our annual Halloween Potluck! In addition to great food we had impressive costumers…superheroes, oversized walkman, Futurama characters, Jolly Green Giant, Ron Burgandy, and even imitations of each other. There were some lame costumes…like yours truly. [...]