In this second installment of the Bazaarblog partner interview series, I am excited to share some insightful Q&A with Paul Martino, Founder and CEO of Aggregate Knowledge, on innovations in the field of product and content discovery.  Bazaarvoice and Aggregate Knowledge are currently working to integrate our offerings for a number of shared customers, including [...]

By Andrew Chen, Ask & Answer Product Manager

When we were first envisioning Ask & Answer, we knew there was a need for a structured, moderated, community-driven question and answer service that could be accessible directly in the shopper’s buying path. However, clients questioned the level of user involvement and whether significant answer volume could really [...]

If you'are a Bazaarvoice client, you realize user-generated content sets your website apart – you have seen the results yourself in your conversions and increased traffic. Now your UGC could help you win an award!
Nominations for the Webby Awards are due this Friday, Nov. 2. Quoting from their website, “The Webby Awards is the leading [...]

In April, I blogged about the video, "Web 2.0 - The Machine Is Us/ing Us".  Now the same professor that created that video, Michael Wesch at Kansas State University, has created a new one called "Information R/evolution" that summarizes some of the key points of the book, "Everything Is Miscellaneous", which I blogged about in [...]

Bazaarvoice recently released Ask & Answer, a new product that allows consumers to ask questions and get answers directly from other consumers (or from the company itself) on the product detail and product category pages. It’s an innovative idea intended to address a significant problem: 67% of online consumers leave a website due to a [...]

This week I returned from speaking on a panel at Forrester Consumer Forum. 700 executives from manufacturers and retailers attended the conference in Chicago, which was entirely focused on Social Technologies. Our advisor, Ze Frank, also spoke on a keynote panel to discuss the future of media (hint: it’s ‘bottoms up’). Yesterday I returned from [...]

Yesterday, eMarketer reported on a Nielsen study that found that consumer recommendations are the most trusted form of advertising, not just among US consumers but worldwide.  Over three-quarters of those surveyed - in 47 markets across the globe - rated recommendations from consumers as a trusted form of advertising vs. just 63% for newspapers, 56% [...]

Live.com from Microsoft is another shopping comparison site partner that just launched with reviews from Bazaarvoice clients signed up for SyndicateVoice reviews syndication. To see this how this looks, go to Live.com and search for "digital cameras" When you click on one of the cameras (let’s say the PowerShot SD500), you’ll see a page that [...]

As a Board Member for Word of Mouth Marketing Association I'm obviously going to spread word of mouth on our conference. But for good reason.
Every day that customers trust advertising less is a day word of mouth becomes more critical to business growth. Yet there is ambiguity on who should own WOM marketing, what strategies [...]

Deloitte’s consumer group completed a study last month and found almost two-thirds (62%) of the respondents to an online poll said they now read online product reviews written by other consumers. More than eight in 10 (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. People [...]