Wow - do we ever live in the digital age!  You have probably already heard the buzz about Facebook having a rumored $10 billion valuation.  Microsoft is thinking about investing to own 5% of this incredibly valuable and young (as in the age of the company) social network.  Two years ago when Brant and I [...]

Bryan Eisenberg of FutureNow and GrokDotCom — and Author of Call to Action and Waiting for Your Cat to Bark — recently created a 15 minute webcast showing best- and worst-practice examples of ratings and reviews implementation. He highlights several points and considerations for an optimal conversion and persuasion:

Placement for Visibility

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Due to positive reader feedback on Brett's "Word-of-Mouth Wisdom" interview series, I've decided to start a blog interview series that focuses on our partners.  Each month, I will ask a Bazaarvoice partner to share their insights on our industry, social commerce, multi-channel integration, and other to be determined topics with readers of Bazaarblog.  I hope [...]

When I managed the Dell.com consumer site it was always a mad rush to the deadline of getting site functionality up before mid November. After that, we were in “make sure things stay up” and “optimize our content” mode.

Deciding which projects were built before the holidays involved a strategic decision-making process that I went through [...]