In the entire Web 2.0 space, there may be no medium more hyped in the past year than Second Life, which provides us with a glimpse of what the 3D-Web of the future may be like.  You've read about Second Life everywhere - from the Wall Street Journal to BusinessWeek to Wired.  Back in January, [...]

Yesterday, I was interviewed by Lisa Morgan on World Talk Radio.  She recently launched a radio program named "Innovation & Ingenuity".  This is more of a personal interview about my background as an entrepreneur, and I really enjoyed doing it.  You can download it here.  I also encourage you to check out her program archive [...]

Often we host webinars for clients and key prospects and send private announcements via email. However, due to the high interest and complexity of user-generated /customer-created content and search engine optimization, we decided to open this to a wider audience. Today we issued a release on this upcoming webinar, which will be given by Jeff [...]

By Jeff Watts, SyndicateVoice Product Manager

It seems that just about everyone is publishing something these days:  Technorati claims to be tracking 92.7 million blogs, Wikipedia has around 5 million articles, and more and more sites are facilitating the creation of consumer-generated content.  But publishing and publishing effectively are entirely different.  A site can have [...]

 
The following is an interview with Shannon Glass, Director of Internet Operations, for Limited Brands, parent company for Bath & Body Works as well as Victoria's Secret, C.O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Co.:
Why did you add reviews to the Bath and Body Works web site?
Adding reviews functionality was a great [...]

We recently published a joint study with Vizu Research on reviews. 
The key finding is that US and UK shoppers have more trust and respect for Brands that enable product reviews. In fact, 8 out of 10 shoppers trust and respect brands more if they have authentic, user generated reviews on their site. So, not only [...]

One of the key benefits of user generated content is attracting natural search traffic to your site. After two years working with large mutli-channel retailers, we have learned a lot about optimizing natural search traffic for our clients.
We hired Jeff Watts, a nationally-recognized search engine marketing expert as Product Manager for SyndicateVoice and our natural [...]

For my 7th installment of the Word-of-Mouth Wisdom interview series, I am proud to interview Ed Keller.  Ed serves on our Board of Directors and is an industry guru as well as a seasoned operational CEO.  He has continuously added value to the Bazaarvoice team and Board, and we are constantly learning from him.  He [...]