By Jeff Watts, SyndicateVoice Product Manager
Question:  What do the following silly things have in common?
1.    what is the approximate size of a banjo 2.    redheads and the men that love them 3.    how to hit the sasquatch 4.    used men’s hunting socks
Answer:  they are all actual phrases that searchers have typed in [...]

Yesterday was a very exciting day for us as it marked the official launch of Ratings & Reviews for our newest client, Wal-Mart.  For the first time, Wal-Mart shoppers can go online to read and write reviews about products they bought from Wal-Mart stores or Walmart.com.
As stated in Wal-Mart's press release: 
"It is the No. 1 [...]

[post from Lisa Roberts, Director of Marketing]
Tuesday we hosted a great webinar with Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking. As one of the pioneers of "word of mouth marketing", it was especially interesting to hear him define the term. As Andy says, word of mouth marketing is [...]

Over a year ago we announced the "Ratings J-Curve", analyzing the distribution of product ratings across our set of retail clients. 80% of reviews were positive, an average rating of 4.3 out of 5. Over a year later, and now over 100 clients across 12 industries, that hasn't changed. Apparel manufacturers and retailers were [...]

You have probably heard the recent story about Sprint Nextel firing 1,000 of their highest maintenance customers. CNET’s News.com covers the story, and the reader discussion is very active with 125 comments so far. You can also easily find this article by searching for “Sprint customer service” on Google, where it is currently [...]

Thanks to our blogging experts at ContentRobot, and their beta access to the iPhone Wordpress plugin, the Bazaarblog is now optimized for iPhone! We are one of two blogs we know of that are optimized for iPhone, including GrokDotCom.

As you might imagine one of the top questions we get from prospects, especially branded manufacturers is, “What about negative reviews?”.
We’ve covered the topic on this blog and elsewhere. Over a year ago we discovered the Ratings J-Curve across our clients which still holds true today: 80% of reviews are positive. One of our first [...]

Sorry Ebert and Roeper, CNET, Consumer Reports, and Wine Spectator.
Customers trust each other more than they trust you.
Last year Edelman told us that “trust in someone like me” tripled in two years, from 20% to 68%. Jupiter found that 77% of customers seek product reviews. And eMarketer found that 91% seek word of mouth.
Today, MarketingSherpa [...]

This week eMarketer published a report: The Rising Roar of Word of Mouth.
The report shares the following stats:

91% of US adults regularly or occasionally seek advice about products or services.
94% of US adults regularly or occasionally give advice to others about products or services.
What’s most interesting, according to DoubleClick research (now owned by Google), is [...]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half..”
-John Wanamaker, advertising pioneer and famous merchant

http://www.youtube.com/watch?v=Z7ReS_ur4Kc

We had the pleasure of hosting Andy Sernovitz, the founder of WOMMA and a Bazaarvoice Advisory Board member, at our office a few weeks ago. Andy gave a lunch presentation to our [...]