I just read an article by the Steven Wonda, founder of buySAFE, citing research that the “Trustworthiness of the merchant” is important to 55% of online shoppers, nearly double the importance of getting a good deal.

We recently ran a study of online consumers that found that 78% have more trust/respect for brands that feature product [...]

Recently we were awarded by the Austin Business Journal one of the Best Places to Work in the small business category.
I reflected on this last Friday when we had our monthly “Grill-o-Rama”…where Bazaarvoicees eat, drink and socialize. It was the end of a great day and a great week. What makes Bazaarvoice great, every day, [...]

More notes from a previous Word of Mouth event in D.C. a few months ago.
The keynote was from Ted Leonsis, Vice Chairman of AOL (oh, and billionaire). His presentation has tremendous insight and perspective, and was presented with disarming humility and sincerity. It is great to hear someone at his level 'get' what is happening [...]

Digging up some notes from a session at the Word of Mouth Marketing Association conference a few months ago… George Silverman, author of The Secrets of Word of Mouth Marketing, had these things to say:

90% of marketing spent on brand choice. Should be on decision acceleration.
Get strategic about word of mouth. Don't get lost [...]

Social “this” and Social “that”! What do these new marketing terms mean for your business and moving it forward, if we define ‘moving it forward’ as positive revenue and margin dollars?
 I recently wrote an article on “Social Commerce” for iMedia to highlight and help define the term that captures two important ‘centers of gravity’ that [...]

Recently, one of our clients, Avvo, launched ratings and reviews.  You can now rate and review lawyers online.  I know because I was emailed by one of ours, Clay Arendes, as soon as Avvo went live.  I gladly wrote a review on the wonderful service we have received from him for almost two years now.  [...]

One of our clients forwarded us an ‘interesting’ blog post from Adsoftheworld.com showing an analogy between Ads, PR and Branding:

Image courtesy of Neutron, LLC.
Unfortunately, the analogy didn’t capture the more authentic form of marketing, through user reviews. So we took the liberty…

[This is an article I wrote for Netmpreative, a UK publication for new media. I'm copying it here as well for benefit of our clients (US and UK))…
Today’s consumer is presented with more retailers, products, options, advertising, promotions and ways to buy than ever before. So now, they are finding products the way a honey [...]

Exactly 1 month ago, I posted on Dell's plan to offer machines with pre-installed Ubuntu Linux based on the overwhelming positive response to this suggestion by users of IdeaStorm, Dell's customer ideation website.  Today I visited Dell.com and was thrilled to see the graphic below (click to see a full-size version) on their homepage.  The [...]