Pew just released a compelling report on Wikipedia usage among US Internet users.  In summary, a third of us have used Wikipedia, and the site's audience skews young and well-educated.  According to an eMarketer article on the report, more US Internet users visit Wikipedia in a typical day than buy something online, use dating sites, [...]

Occasionally the Bazaarblog will feature guest bloggers. Today's blog was written and contributed by Matt Hawkins, one of our Marketing Data Analysts dedicated to identifying key trends and actionable insights for clients by analyzing their ratings and reviews data.
As a Marketing Data Analyst, I research and analyze our customer’s data in a way that helps [...]

A couple weeks ago I presented on a panel on Customer-centricity at Forrester's first ever Marketing Forum. There are many highlights from the show, one of which was a keynote from Lester Wunderman, the 'father' of direct marketing. Noah Elkin wrote a great summary of his lessons in iMedia recently. But for the sake of [...]

One of my favorite blogs is Kelly Mooney's "MooneyThinks".  It is a very insightful and honest critique of many website and marketing campaign initiatives by the President of one of the best interactive agencies in the country, Resource Interactive.  I have had the pleasure of working with Kelly for years, both on the Shop.org Board [...]

According to a poll we ran last week through Vizu.com of online users across a diverse network of different web sites, 69% of online users are more likely to buy from a site if it has ratings and reviews.

This year online shoppers are even more likely to buy from sites with ratings and reviews compared [...]

Sometimes the simplest things, even the way you respond, can help shape a customer-centric culture. After all, culture is largely driven by symbolic gestures and visible reactions by leadership to certain circumstances.
Take this situation for example. Let's say you're a VP of Marketing for Multi-Channel retailer, and the GM of one of your stores asks [...]

A new report from MarketingSherpa was released that featured a section on the effectiveness of ratings and reviews.
You can read the summary here. In short the study found that 58% of online shoppers prefer sites that feature ratings and reviews…
 

This is one more data point to support others (see our stats page):

71% of online [...]

It was just a matter of time.  Just like shopping is often a social activity, Web browsing/shopping should be too.  So it came as no surprise to me that Mozilla recently launched "The Coop", which includes social networking features directly in the browser.  BusinessWeek covered the news.  I have been using Flock for awhile, which [...]

This week, we proudly announced that Sam Decker, our VP of Marketing and Products, has been elected to the Word of Mouth Marketing Association's (WOMMA) Board of Directors.  This is a well deserved win for Sam.  Sam has certainly proven his leadership experience at Bazaarvoice, leading our marketing team to accomplish a solid press hit [...]