For the fifth installment of my Word-of-Mouth Wisdom interview series, I decided to tap our investor base.  At Bazaarvoice, we are fortunate to count six serial entrepreneurs as investors in our company.  One of them is Josh Kopelman, the founder of Half.com and a prominent figure in the Web 2.0 scene.  Josh calls himself a [...]

A few weeks ago on Valentine’s Day, a major winter ice storm caused jetBlue Airways to experience an unprecedented operational breakdown that caused over a thousand flight cancellations, hundreds of flight delays, and left customers stranded on runways for over 10 hours. As a Client Services VP and a jetBlue customer, I was shocked to [...]

Brand advertisers, direct marketers, multi-channel retailers, clients and prospects of Bazaarvoice, there's somebody you need to meet - Caitlin Oppermann. 
I read about Caitlin just this afternoon as I was reading Boing Boing, my favorite blog.  Sorry Sam!  Xeni Jardin, one of BB's editors, links to a compelling story entitled "Say Everything" at New [...]

I'm speaking at the Word of Mouth Marketing Association's "Word of Mouth Basic Training" event on April 18 in New Orleans. I will speak on aquiring, amplifying and measuring online word of mouth. Brett, Brant and myself have attended and spoken at WOMMA's events for the past year and they always have a great [...]