In my second interview for the Word-of-Mouth Wisdom Interview Series (and the last of 2006), I was fortunate enough to get some of Joan Broughton's time. Joan is a good friend and a former fellow Shop.org Board of Directors member. I have worked with Joan for many years while at Coremetrics as REI was (and still [...]
(more...)I just finished watching Who Killed the Electric Car?, a documentary about General Motors and the failed EV1 car, the first electric car to be produced since the 1930s. I will not get into the politics of the movie - you should watch it (or read that Wikipedia entry) and interpret the information as you see fit. [...]
(more...)On behalf of Bazaarvoice, I am pleased to announce one of our latest and largest clients: Dell.com.
Last Week Manish Mehta, VP of Global eCommerce posted on the Direct2Dell blog announcing ratings and reviews on their site. Says Manish: "If the printer you ordered gets the job done, let us know. If you were disappointed with [...]
Amazon.com has posted an amazing holiday season, shipping 3.4 million items on its peak day of December 11. You can learn a lot about "what's hot" by looking at their top sellers in each category (a $19,999 MP3 player?!). But it was Frank Barnako at MarketWatch who blogged about Radica's 20 Questions being one of their [...]
(more...)Today I am launching the "Word-of-Mouth Wisdom" Interview Series, a joint project with Shop.org. The interviews will be published at Bazaarblog and Shop.org's new member's only blog simultaneously. I will be interviewing many of the best minds in the word-of-mouth marketing industry today. And I will learn from them while you do.
Today I am interviewing [...]
(more...)Sam and I attended and each had the pleasure of speaking at WOMMA's Word of Mouth Marketing Summit & Research Symposium event earlier this week in Washington, D.C. Over three days, WOMMA members and industry thought leaders presented on a range of topics and shared pioneering research and WOM case studies. On Monday, I [...]
(more...)We had three beta customers at this time last year. So a couple weeks ago was our first Cyber Monday hosting reviews for some of the largest online retail brands. For example, we serve 3 of the top 15 retailers including Sears, The Home Depot, and Overstock.com. Because we host the content through our clients [...]
(more...)The impact of customer-created content is in the strategy of how you use the content and how you market WITH the influencers who are participating.
Forrester reports that 71% of online shoppers seek out ratings and reviews. It is the most widely read user generated content on the Web. Why limit this to the product [...]
Because of the power of negative word-of-mouth, and the ability for Netflix to leverage the “bad profits” that Blockbuster had been collecting from its customers for late fees, round one of Netflix vs. Blockbuster was a total knockout. I wrote about this in February (and first referenced the concept of bad profits for this [...]
(more...)Recently Brant wrote about the marriage of user-generated content (UGC) and print (Gannett and “citizen journalism”), and in a comment to his post I referenced the same movement with UGC and TV (CNN and iReport). So, I guess it was no shocker to me when I read TechCrunch this morning and learned about the [...]
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