Archive for October, 2006
Bazaarvoice for ClickZ Marketing Excellence: VOTE Today!
October 31st, 2006 by Sam Decker | Chief Marketing OfficerBazaarvoice is nominated for ClickZ Marketing Excellence awards. This is an exciting honor for us. We enjoy working with all our clients to introduce new strategies of marketing WITH customers. We're learning a lot and producing great results. It's why I joined this adventure. It is truly excellent!
Please vote here.
Note: [...]
Industry Research Round-Up - Telling Metrics for Web 2.0
October 29th, 2006 by Brant Barton | Co-Founder and VP of Client Services and Business DevelopmentA few stats and industry research findings caught my attention over the past few weeks:
On 10/4, eMarketer reported on the stickiness of user-generated content sites in the UK. In summary, eMarketer found that the average minutes per visitor on sites like MySpace.com, Wikipedia, and YouTube.com was more than double the average for non-user-generated content [...]
Millennials Are Socially Conscious Consumers
October 25th, 2006 by Brett Hurt | Founder and CEOThe cover story of Tuesday's USA Today Life featured an article on the millennials. I have referred to them as the "IM Generation" on previous blog entries, borrowing Tony Perkin's naming. This story struck a cord with me on multiple levels, especially this part:
• 61% of 13- to 25-year-olds feel personally responsible for making a [...]
Journeys of Courage and Wisdom — George Washington and C2C Marketing
October 19th, 2006 by Sam Decker | Chief Marketing OfficerI’m on (or was on) a plane back from speaking at emetrics summit in Washington D.C. My presentation was on “How to Bring eMetrics into the Heart of your Business – 7 Principles”. This presentation had little to do with Bazaarvoice, but after many years at startups and Dell, I have a lot of experience [...]
(more...)Shop.org Summit — An Inflection Point for Online Retailers
October 18th, 2006 by Sam Decker | Chief Marketing OfficerLast week was Shop.org's Annual Summit in New York. It was a great show…2,200 attendees vs. 1,500 last year. Many new attendees. eCommerce is booming.
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I led a panel at the Web 2.0 Boot Camp the first day of the show where we shared new technologies to help online retailers reach a market who [...]
Bazaarvoice Secrets for Shop.org Annual Summit (NYC, Oct. 10-12)
October 4th, 2006 by Sam Decker | Chief Marketing OfficerIf you're going to Shop.org Annual Summit next week in NY (Oct. 10-12) come see meet the team at booth #120. We have several announcements, case studies and demos to show you.
You can also come to a panel or roundtable we are hosting at the Web 2.0 Bootcamp (pre-show event) and during the summit. [...]
10 Questions with Bill Bass, Fair Indigo Apparel CEO (former SVP Sears / Lands’ End)
October 3rd, 2006 by Sam Decker | Chief Marketing OfficerFair Indigo, the brainchild of former Lands' End / Sears executive and eCommerce guru Bill Bass, launched it's online business on September 16. The company’s motto is "Style With A Conscience." Fair Indigo's aim is to "pioneer a change in the apparel industry" by putting the people who make the clothes first.
As a pioneer in [...]







