Our friends at The Home Depot did such an amazing job recently of designing and implementing a new email campaign for generating Bazaarvoice product reviews on their website that they got the attention of OMMA, the leading Magazine of Online Media, Marketing and Advertising, and are now a finalist for this prestigious award. You can [...]

Debra, Rachel, and I are on vacation in Amsterdam and we visited the Anne Frank House today.  We read her diary when we were young, as so many students around the world do.  It was an incredibly touching experience to see the Secret Annex in person and will make this Rosh Hashanah an especially memorable [...]

Last month, MarketLive kindly invited us to participate in their educational webinar series.  The topic was "Social Computing and Word-of-Mouth Marketing" and the webinar is now available for you to download and enjoy here. 
Our very own Chris Richter presented on the enormous growth and impact of user-generated content and provided specific examples of how [...]

Are online product reviews relevant and credible? Another way you could ask this question is do you trust offline word of mouth from friends and aquaintances. And are online reviews as credible as offline word of mouth?
According to a study by MIT and University of Michigan they found a high correlation between offline [...]

Earlier Wayne posted about PETCO's recent post-purchase survey of its customers which revealed ratings and reviews was the #1 feature helping them make a purchase decision.
Today we see NewEgg (not a Bazaarvoice client) posted a public poll (using iPerceptions) on what factors on the product detail page influenced their purchase decision the most. Like PETCO, [...]

My friend Andy Sernovitz (Director of Word of Mouth Marketing Association) was kind enough to send me a draft of his upcoming book (November 1) "Word of Mouth Marketing: How Smart Companies Get People Talking." Guy Kawasaki recently submitted a review on his blog and some snippets from his book. I'll follow that up with [...]

A weird title to be sure, but it will make sense by the time you get to the end of this post.
First, Google has introduced an interesting application of crowdsourcing, Google Image Labeler.  Given the size of Google's passionate user base, all Google images could effectively be labeled in only two months.  This is a [...]

Earlier this week, eMarketer reported on the population size and online activities of "heavy users" - individuals that have accessed the Web at least 11 times in the previous seven days.  According to Universal McCann, who conducted the research, as many as 100 million people fit this description in the US alone.  That's one third [...]