We believe word of mouth advertising is effective when word-of-mouth actually IS the advertising. According to emarketer Word of Mouth is top of mind for marketers.

To address this opportunity, tomorrow we announce SyndicateVoice, a revolutionary new opt-in program for our clients, where clients choose the partners they want to syndicate reviews to that [...]

 
On behalf of the entire Bazaarvoice Team, we are thrilled and honored to win this outstanding award from PETCO and will display it prominently in our offices. PETCO initiated this award years ago to recognize vendors that went above and beyond the usual vendor/retailer affiliation and developed a strong partnership with them.  I think the [...]

A month and a half ago on this blog, I predicted that An Inconvenient Truth would be remembered as the most impactful documentary to date.  There was no doubt in my mind that consumer sentiment is shifting towards green products for a variety of reasons - environmental (i.e. concern about the earth), political (i.e. oil [...]

Earlier this week, eMarketer reported that 5 of the top 10 fastest growing web brands are user-generated content sites.  Read the full article here. 
Sure, MySpace.com's top spot on the web traffic leaderboard is old news at this point, but did you know that sites like Heavy.com (video sharing) and Flickr (photo sharing) are far [...]

Today JupiterResearch released and announced a report on user-generated content for retail — specifically the use and impact of ratings and reviews for retailers. We launched our own release with more detail, below. 
This is exciting for us because this independent study validates what we've seen in actual results with our clients. In the words of [...]

Quite a bit of noteworthy news this week:
Monday:
Yahoo! has acquired many Web 2.0 / social networking properties in the past year, including del.icio.us, Flickr, Upcoming.org,  and WebJay (plus they are rumored to be shopping for digg).  Yahoo! also launched 360 last March, Shoposphere in November, and Yahoo! Answers in December.  From my perspective, they are [...]

If you ever wonder about getting enough review volume, consider this…
Consumerist posted this about the Milk Reviews on Amazon.com…
Currently, over three-hundred people have reviewed "milk."
Nearly universally, the Amazonable milk holds great appeal for the customers, even to the point of possessing magical properties.
It turned one reviewer's pussy cat into Halle Berry, cured a [...]

Almost every client we begin working with asks the question about negative reviews. And almost every client, once they're about a month from launch, wonders why they were worried to begin with. Part of this concern is relieved by the Ratings "J Curve", where 80% of ratings submitted are 4s or 5s. Al Hurlebaus, Sr. [...]