In this excerpt from "The Future of Competition" by C.K. Prahalad and Venkat Ramaswamy, there is a key paragraph:
If the consumer and the firm cocreate value, then the cocreation experience becomes the very basis of value. This suggests new capabilities for firms. Managers must attend to the quality of cocreation experiences, not just to [...]

CRMGuru recently wrote a story that capture the pardigm shift in marketing. The title was "It's No Game: If You Want To Keep Up With Your Customer, You Have To Adapt to New Business Logic" by Paul Greenburg.
Here are a few choice quotes:
The time-weary business concept that the company, through its products and services, [...]

I am very excited about joining the Bazaarvoice team as the VP of Client Services. Coming from a medium-sized software company that went public in 2003, Callidus Software, I was attracted by the impressive value that the Bazaarvoice solution delivers to clients and the market potential for this type of ASP solution. While working at [...]

We recently completed a 12-week analysis of PETCO's site search feature, focusing in particular on the conversion performance of the Sort dropdown box, which allows online shoppers to refine search results using key merchandising criteria, including price, popularity, new, on sale, and last but not least, customer rating! 

Using Coremetrics online analytics, we found [...]

"The hierarchy of attention has inverted - credibility now rises from below.  MTV and Tower Records no longer decide who win.  You do."  - from "The Rise and Fall of the Hit" by Chris Anderson, Wired magazine, July, 2006
Chris Anderson's book, "The Long Tail: Why the Future of Business Is Selling Less of More", is [...]

Two Wednesdays ago, I had the pleasure of speaking at Supernova 2006 in San Francisco.  I led a discussion group on how large companies could improve their brand image/trust in today's hyperlinked, "always on", "the user is in control" (their words) world.  This was part of the "Engaged Markets: Conversations" track and Robert Scoble of [...]

Tony Perkins, founder of the AlwaysOn Network and Red Herring magazine, wrote a passionate and insightful three-part post on the "IM Generation" (i.e. IM as in the "Instant Messaging" Generation).  IMers were born between 1980 and 2000, and they follow the "PC Generation", which was led by entrepreneurs like Bill Gates, Steve Jobs, and Michael [...]

Who's winning at word of mouth? On June 22 the Keller Fay Group announced America's most talked about brands:

Toyota
Wal-Mart
Honda
Apple / iPod
Chevrolet
Target
Sony
Home Depot
BMW
Verizon

The results are findings from Talk Track, a tracking and diagnostic tool to understand what consumers are talking about. What's interesting about this study and his methodology is it uncovers how people are talking [...]

Frank N. Magid Associates released a study entitled "Improving Game Marketing: The Game Purchase Process From A Consumer's Point Of View" which was presented during this week's MI6: Marketing Interactive '06, the company outlined a series of fascinating results of an survey aimed at improving game marketing.
Overall, the survey found that 43 percent of hardcore [...]