I recently sat down with David Seifert, director of direct marketing operations at BassPro, to discuss how he and the BassPro merchandising team considered Ratings and Reviews…as well as how they impact the business with the customer voice now and in the future.
 
A concern of many Retailers is around Negative Reviews. How did you [...]

Several months ago, I wrote a post about Adesso Albums and their use of word-of-mouth.  This month, I have another personal account of a company that recognizes the value of listening and acting on customer feedback. 
And the award goes to . . . Smartbody Nutrition!
I've been a customer of Smartbody's for several months [...]

I like to share data points about our business as we grow and learn more about what drives consumers to invest their valuable time and energy into sharing their passion for a product, service, or brand, even when their voice is just one in a chorus of consumers singing the very same note.  
Take the [...]

Statistics are helpful to make decisions. We have referenced several statistics to help retailers decide whether or not to put ratings and reviews on their site:

63% of users prefer sites with ratings and reviews (eVoc Insights)
48% of shoppers seek reviews before making a purchase decision (eVoc Insights)
Conversion of customers buying a single product nearly doubled [...]

This is not a client, but interesting story…
Bad Customer Reviews Makes for More Business for Villarenters.com
RUTLAND, England–(BUSINESS WIRE)–June 7, 2006–"The housekeeper punched me in the face"
"The place was dirty"
"The owner kept arriving at the property unannounced" [...]

So, I am supposed to be on vacation tonight after traveling 13 hours to Maui to celebrate my 10-year anniversary with my wife, Debra. But I am having trouble sleeping (it is 3:15am CT, 10:15pm Maui time) after reading some exciting articles. And both wife and child are asleep…
First, a friend of mine that works [...]