Archive for May, 2006

New Bazaarvoice Ratings & Reviews Features (May)

May 29th, 2006 by Sam Decker | Chief Marketing Officer

Nearly every month we come out with new features on our Ratings and Review Platform. Among several new features, I will highlight these two:
Client Response System
When customers write a review, the client response system enables clients to post a response. So, for example, if a customer who writes a review posts a question or something [...]

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The Age of Crowdsourcing and Word-of-Mouth Research

May 29th, 2006 by Brett Hurt | Founder and CEO

"Welcome to the age of [crowdsourcing].  Just as distributed computing projects like UC Berkeley's SETI@home have tapped the unused processing power of millions of individual computers, so distributed labor networks are using the Internet to exploit the spare processing power of millions of human brains".
- from Wired Magazine, "The Rise of Crowdsourcing", pages 177-183, June [...]

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Launch Notes for 5 New Clients

May 22nd, 2006 by Brant Barton | Co-Founder and VP of Client Services and Business Development

An update from the Client Services team is long overdue . . . My silence is due in part to how busy our team has been in recent weeks managing the deployment of ratings & reviews for several new clients.  The second reason for my delay in posting is that I married my best friend [...]

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Bazaarvoice Selected for RedHerring 100

May 22nd, 2006 by Sam Decker | Chief Marketing Officer

Red Herring today announced the Red Herring 100 North America, a selection of 100 privately held companies in North America that play a leading role in innovating the business of technology. Bazaarvoice was honored to be selected for this list.
We are one of two (Pluck is the other) companies from TX on the list, and [...]

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48% of Online Shoppers Seek Reviews Before Purchasing

May 19th, 2006 by Sam Decker | Chief Marketing Officer

A couple weeks ago I blogged about a finding from an eVoc Insights study, where 63% of online shoppers are more likely to buy from sites with ratings and reviews.
There is another interesting finding in this study…
25% of online shoppers ACTIVELY (over 76% of the time they shop) seek out product reviews before they make [...]

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Keller Fay Study: 62% of Word of Mouth is Positive

May 15th, 2006 by Sam Decker | Chief Marketing Officer

The Keller Fay Group (www.kellerfay.com) today released results from a survey of American consumers indicating that brands are a critical part of daily conversation.  
The study was done using TalkTrack™, the first continuous monitoring system of all marketing-relevant conversations, providing nationally representative measures on word of mouth for every major consumer category and thousands of [...]

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The “Gorge” Between Word of Mouth and Company Operations

May 12th, 2006 by Sam Decker | Chief Marketing Officer

DMNews recently published an article I wrote that discusses the larger strategic impact of inviting the customer voice to your site…
 
There’s a lot of buzz about word of mouth. It’s not surprising. Customers are exposed to thousands of marketing messages and trust each one less and less. Customers also are paralyzed by product choice: [...]

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Ratings “J Curve”

May 8th, 2006 by Sam Decker | Chief Marketing Officer

We’ve talked to several advisors and prospects who expect to see a “U” shape in the distribution of their review submissions by ratings. In other words, there should be an equal number of “1” ratings as there is “5” ratings, displaying the extremes of customer opinion. We weren’t sure what to expect when Bazaarvoice got [...]

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