I am really excited about the potential of our partnerships with Coremetrics, Omniture, WebSideStory, and WebTrends.  Marrying word-of-mouth and clickstream data will enable us to pioneer analyses that have never before been possible.  Ultimately, it will increase our clients' customer IQ.
Ever since I took my first marketing class at the University of Texas at Austin, I [...]

News from Word of Mouth Marketing Association (WOMMA)…
DUPONT ENDORSES WOMMA ETHICS CODE: DuPont became the first Fortune 100 company to endorse the WOMMA Code of Ethics, making it applicable to all their employees and vendors worldwide. DuPont gave their "full endorsement" and announced they will only engage WOM services firms if they adhere to the [...]

"And in their darkest hour, General Motors tuned into the most powerful force of all - their customers.  From consumer-generated ads to Bob Lutz's FastLane Blog, General Motors did what Japanese car makers had been doing for years.  They really listened.  And it was the start of their ultimate turnaround…"
- from "The History of Great [...]

eVOC Insights recently announced results of a syndicated study comparing Amazon and Circuit City to Walmart and BestBuy. One of the primary findings was purchase preference was much higher at Amazon and Circuit City.
One of the primary reasons:
Circuit City and Amazon have product ratings and reviews. Walmart and Best Buy do not.
From the study: 
In [...]

Here's a snapshot from USA Today citing a study on influences of what we buy…
Three in 10 consumers say word of mouth most influences what they purchase.
That's pretty good, although in certain categories and certain demographics I bet it's higher, especially since this study is citing 20% of influence comes from newspaper inserts! 

W. Atlee Burpee & Co. is one of retail's oldest brands at 130 years.  In spite of what that fact may imply about their willingness to embrace new technology, the retailer has been quick to adopt new tools and technologies to drive business growth, including email marketing, RSS, and Bazaarvoice's customer ratings and reviews solution.   [...]

Unless you enjoy planes and hotels, there’s no reason you can’t get great eCommerce content from the comfort of an Aeron chair and your computer!
Brett Hurt (CEO) and I will be presenting at eComXpo, the online virtual trade [...]