Archive for February, 2006

Shoppers Show Rising Satisfaction with Web Shopping

February 25th, 2006 by Sam Decker | Chief Marketing Officer

More and more shoppers are parking in front of their computers instead of at the mall.
According to the annual American Customer Satisfaction Index (ACSI) E-Commerce Report from ForeSee Results, customer satisfaction with the e-commerce sector improved by 1.3% in 2005 to an aggregate score of 79.6. It should be noted, however, that even with [...]

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Edelman Study: A “Person Like Me” Now Most Credible Spokesperson

February 19th, 2006 by Sam Decker | Chief Marketing Officer

On January 23, Edelman released survey findings that shows (in the U.S.) trust in "a person like me" increased from 20% in 2003 to 68% today. Opinion leaders also consider rank-and-file employees more credible spokespersons than corporate CEOs (42% vs. 28% in the U.S.). Richard Edelman says:
"We have reached an important juncture, [...]

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Blogs and Word of Mouth Transparency

February 19th, 2006 by Brett Hurt | Founder and CEO

According to Technorati’s Founder and CEO, there are over 70,000 blogs created a day with over 50,000 blog posts per hour. What are the chances that one of your customers is talking about you? High, and becoming higher every day as more jump into the global discussion. What are the chances that one of your [...]

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Bad Profits and the Incredible Power of Word of Mouth

February 18th, 2006 by Brett Hurt | Founder and CEO

Blockbuster is traded on the NYSE under the ticker symbol BBI and is a 21-year old company with 8,500 stores located in 29 countries. Netflix is traded on NASDAQ under the ticker symbol NFLX and is an 8-year old company with one website and 37 shipping centers in the U.S.
As of Friday, Feb. 17, Netflix [...]

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“Operationalize” Customer Centricity

February 16th, 2006 by Sam Decker | Chief Marketing Officer

As we speak with many eCommerce companies there is a trend — the desire to become a more customer-centric company. And this is a topic usually coming from a level above the eBusiness or Web department.
It’s a topic that can even come from the CEO, as a customer-centric culture affects every division, department and function. [...]

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10 Clues You Have a Marketing ROI Culture

February 8th, 2006 by Sam Decker | Chief Marketing Officer

I’m a big believer in marketing ROI. Every marketing dollar should have an anticipated revenue and margin return — and that should actually be written down somewhere, measured and evaluated. In fact, I believe this sort of activity has to become part of the culture.
I would not assert there is an easy step 1-2-3 to [...]

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Seqouia Capital: Too Many Consumer Startups

February 5th, 2006 by Sam Decker | Chief Marketing Officer

This month’s Forbes magazine profiled Michael Moritz, the ranking partner at Sequoia Capital responsible for such investing in Google, Plaxo, RedEnvelope, Zappos and others.
Ironically, the maven in consumer-tech businesses is now sour on consumer-tech businesses. He says they are a pit of “muck and mire.” He continues, “Most of the venture money going into consumer-related [...]

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Expect the Best!

February 3rd, 2006 by Brant Barton | Co-Founder and VP of Client Services and Business Development

Welcome again to Bazaarblog and my inaugural post, the first of many!Leading the services team here at Bazaarvoice is a great privilege because it allows me to experience the word of mouth “transformation” time and time again through our clients and partners.
I get to see curious interest in the many possibilities of word of mouth [...]

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Welcome to Bazaarblog

February 3rd, 2006 by Sam Decker | Chief Marketing Officer

Welcome to Bazaarblog, and our first posting!We’re glad to be one of of the 2.2 blogs that are reported to launch every second. I wonder who started a blog on this second?
Yes, we know…blogs have hit their peak in hype. So why start a blog now?

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Bizarre Move? No… Bazaar Move!

February 3rd, 2006 by Brett Hurt | Founder and CEO

After seven years of building Coremetrics into a successful company, I looked at myself in the mirror and decided it was time for a new challenge. Maybe it was the birth of our daughter that inspired me to do something new, but I rationalized my decision in a different way. I used [...]

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